Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Guest post by David H Lasker.

Tips 160

Tips Reputation Analysis Consultant 160

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Pam Moore

JUNE 30, 2017

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. Definition of reputation.

Brands 167

Brands Strategy Authentication Reputation 167

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Socialized

JANUARY 31, 2021

This can offer you the following advantages: You can use the same post for different restaurant locations This can increase the level of detail of your post towards your target With the help of the ad platform, you can have better analysis By using the ad platform, you will get insights of advertising and will get valuable knowledge.

Social Media 130

Social Media Tips Marketing Discount 130

Sprout Social

AUGUST 16, 2023

Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” That’s why social listening is the most valuable way to mitigate risk.

Social Media 74

Social Media Banking Brands Sentiment 74

Pam Moore

MAY 12, 2019

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. Definition of reputation.

Brands 109

Brands Strategy Reputation Authentication 109

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues. How do we fill them?

Marketing 89

Marketing Privacy Policies Issues 89

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Brand reputation management As a brand, you can’t make everyone happy. However, keeping track of positive and negative comments around your business is essential to mitigate potential reputation crises.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They know how to use their products, customers, and reputation to communicate with their audience without appearing pushy or salesy. Analysis of Nike’s social media accounts.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. billion monthly active users , the platform presents a vast audience for content creators and marketers.

Metrics 52

Metrics Analytics YouTube Video 52

Pam Moore

JANUARY 26, 2016

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. Big difference.

Brands 113

Brands Strategy Reputation Marketing 113

Sprout Social

MARCH 9, 2023

Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. pic.twitter.com/N3M1Rt4RL8 — Melanie Perkins (@MelanieCanva) October 12, 2022 In many companies, there’s a communication gap between the C-suite or leadership team and other employees.

Skills 112

Skills Template Templates Travel 112

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Make checking your reviews part of your monitoring and social analysis process. And businesses are catching on.

Strategy 123

Strategy Brands Content UGC 123

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. However, they wound up falling to spammy tactics and end up hurting the brand reputation without the brand marketer even knowing.

Influencer 167

Influencer Brands How To Marketing 167

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Waxing UnLyrical

OCTOBER 2, 2018

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. We, as communicators…particularly as PR professionals…have to be prepared to resist the urge and to be able to explain why. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Committee 119

Committee Reputation Consultant Guidelines 119

Pam Moore

AUGUST 8, 2019

It's your promise to your customers, partners, employees, audience and community. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Definition of reputation. Audience Analysis Worksheet. It's Who You Are.

Brands 60

Brands Strategy Reputation Training 60

Waxing UnLyrical

NOVEMBER 2, 2017

As guest moderator, I chatted with Angie about how she started in measurement, what some of the biggest barriers to proper measurement are, and what the PR measurement community can learn about gender bias from the advertising measurement community. link] #measurepr. Angela Jeffrey (@ajeffrey1) October 12, 2017. link] #measurepr.

Research 193

Research Advertising Questions Communities 193

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

MARCH 15, 2021

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. Good content brings people together.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Evaluating your current strategic communications is a necessary way to understand your situation. Conducting a SWOT analysis on your channels and communication style will inform your strategy and prepare you to be proactive rather than reactive to world events.

Eventful 113

Eventful Social Media How To Sports 113

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. How should you respond to social mentions?

How To 52

How To Sentiment Reputation Hashtag 52

Digimind

AUGUST 6, 2019

It's a known fact that there are a myriad of relevant social media KPIs for tracking brand awareness, follower acquisition, community interactions, conversion or customer satisfaction. How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel. Customize your indicators.

Social Media 42

Social Media Analysis Reputation Metrics 42

Sprout Social

MARCH 29, 2023

Glean key competitor insights by conducting a social media competitive analysis. Use the analysis to answer questions about your competitors like: How do their current employees rank their work-life balance? There, you can answer questions and foster engagement with your community. What unique job perks do they offer?

Social Media 100

Social Media Strategy Team Review 100

Keyhole.co

FEBRUARY 13, 2023

Creating quality content to expose your brand’s reputation also comes under social media marketing. By working on the objectives, brands could build a good reputation and customer base. In addition, a larger community of customers will offer you an enthusiastic crowd. Have you come across the term competitor analysis?

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. Make a difference.

Strategy 69

Strategy Social Media Loyalty UGC 69

Keyhole.co

JANUARY 18, 2024

Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Stanley’s marketing strategy relied on the commerce blog’s established reputation and follower base. Stanley also organizes interactive contests, giveaways, and polls to encourage customer participation and create a sense of community.

Influencer 59

Influencer Social Media Strategy Marketing 59

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 1, 2024

With Sprout Social, you can get access to Facebook features like: Publishing Reporting and analytics Monitoring Customer service Competitor analysis But you can also get access to those features and more for every other social media platform you plan to use in your strategy.

Publishing 97

Publishing Tools Brands Facebook 97