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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. Source: Hootsuite’s Digital Trends report 2.

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5 Ways to Humanize Your Brand on Twitter

Convince & Convert

Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. 5 Ways to Humanize Your Brand on Twitter.

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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Instead of waiting for them to come through customer support, you could add an entry in your FAQ that responds to the issue being mentioned. User-generated content avoids that apathy by showing audiences that there’s a real community of people who are interested in your brand. ? Learn from Your Competition.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

A tool like Sprout turns weeks of manual analysis into a few minutes’ work. Sprout’s Competitive Analysis Reports narrow down how often competitors post videos, their top-performing posts and engagements across Instagram, Twitter and Facebook—no scrolling or spreadsheets required. Which drove the highest engagement?

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Twitter demographics. All in a day's work.

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Community Manager: Job Description & Key Responsibilities

Hootsuite

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?