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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

Sentiment 142
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How Much to Charge for Social Media Management

Social Media Strategies Summit

Intermediate (social media posting, content creation, and community management): $50-$100/hr. Source: LinkedIn. According to LinkedIn , the median salary for a social media manager in the United States with 1-5 years of experience is $41,900. What overhead or internal costs do you incur? Photo by JESHOOTS.COM on Unsplash.

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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

Focus on LinkedIn. LinkedIn is a great platform on which you can engage with your audience. Having over half of the social media traffic for B2B, LinkedIn is the top platform that B2B marketers use to share content. LinkedIn marketing has great potential that should be used. LinkedIn for B2B Social.

B2B 130
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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

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How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success

Pam Moore

Paid advertising costs are increasing. Marketers are challenged with keeping communities engaged to ensure they are servicing their customers when, where and how they want to communicate. Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up.

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10 Creative ‘We’re Hiring’ Social Media Post Examples

Sprout Social

Pro tip: Complete a competitive analysis when planning your social recruitment strategy to identify which strengths set you apart. We’re currently looking for a Community Organizer to join our team. In this role, you will design a program that fosters community engagement around new sustainability practices.

Examples 102
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Not LinkedIn. The truth is, without an audience first marketing approach, every aspect of marketing is going to cost more time and money. Audience Analysis Worksheet. Not Instagram, LinkedIn. Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not Twitter. Not YouTube.

Strategy 166