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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. In this post, we’ll look at some of the crucial issues with content analysis on social and talk about best practices for making sure your content is doing what it was created to do. Not All Data Is Public.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. If I overlooked your favorite tool, leave a comment below. Subscribe to the comments for this post? Tweet This!

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Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

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[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements

Audiense

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% With regards to the responses, those were reviewed using qualitative analysis.” #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g. C H A P T E R – 3.

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7 Myths You Believe About Freelance Copywriters

Writtent Blog

As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves. Nielsen research has found that consumers are increasingly using content for decision-making, but only when it carries some expertise.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.