Convince & Convert
JANUARY 28, 2014
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.
Webbiquity SMM
MARCH 30, 2012
If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.
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Akamai Marketing
FEBRUARY 8, 2011
As a blogger, there are numerous tools at your disposal to track how your content is doing. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. It isn’t that we need a tool that does everything.
Kikolani
SEPTEMBER 12, 2011
While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. For example, I’ve seen some posts like my LinkedIn for bloggers have 645 views on StumbleUpon , but Google Analytics only shows 271 total visits from StumbleUpon as a referrer. How have your strategies actually helped your website? Not entirely.
Koka Sexton
JULY 18, 2015
Think about an application like Klout, the social media score was and in some way still is the go to ranking for a person’s status on social media. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. Top 100 most innovative sales bloggers.
Convince & Convert
AUGUST 10, 2010
Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.
Waxing UnLyrical
DECEMBER 4, 2010
Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.
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