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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

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The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

Use case for B2B. It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development. Chris Capossela – Microsoft. Journalists/columnists/editors. Kara Swisher – Recode. Linda Boff – GE.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98
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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 114
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62
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The complete guide to using LinkedIn Groups

Sprout Social

For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Microsoft Excel Users has clear, concise rules of conduct.

Groups 130
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24 Tools Every Social Media Manager Should Use

Visually SM

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. KISSmetrics.