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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 120
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What social media tasks to automate and what to personalize

Sprout Social

Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Social media tasks like content creation and approval processes consume the most time each week, leaving less time for strategic planning and data analysis. It doesn’t stop there.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience.

Brands 109
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Brand authenticity matters. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. Grey: Put a Human Face on Your Brand.

B2B 259
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

It's empowerment, inspiration, education and the list goes on. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Personal Branding: Authenticity vs Transparency – Do You Know the Difference? Audience Analysis Worksheet. It's a promise delivered.

Brands 167
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. DC movies and LEGO?