Convince & Convert

JULY 10, 2012

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused.

Authentication 118

Authentication Consultant Education Social Media 118

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. We’ve really been able to build trust and credibility with students on our channel by being relatable and authentic.” And creating a holistic social media strategy becomes a serious headache.

Social Media 205

Social Media Strategy Case Study Education 205

Social Media Strategies Summit

FEBRUARY 23, 2024

Either way, we’ve rounded up 10 of the best, most unique examples of YouTube Shorts to inspire you, covering everything from household name consumer brands to government agencies and higher education institutions. So, the more genuine human voices you can get into your YouTube Shorts, the more authentic and trustworthy your content will be.

Examples 201

Examples YouTube Transportation Video 201

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

JANUARY 23, 2023

Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. In the past 3 years, she’s specialized in growing B2B LinkedIn pages organically and creating educational and human content. Stay until the end to hear Cat’s playbook for personal branding–P.S.

B2B 136

B2B Apple How To Authentication 136

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Check out how the founder behind Waka Coffee uses Quora to educate potential buyers about coffeemaking. This effectively shortened the sales cycle and improved its customer acquisition process. Source: instagram.com 7.

Social Media 225

Social Media Tips Marketing UGC 225

Ignite Social Media

JUNE 10, 2022

Using the previous example for World Chocolate Day, a pet brand may use the holiday as an opportunity to educate its audience on why celebrating World Chocolate Day with their pets is a bad idea, and what treats might be better options. Establish Authenticity . One word: authenticity. . Final Thoughts .

Brands 145

Brands Authentication Education Conversation 145

Bill Hartzer

FEBRUARY 6, 2024

When envisioning their ideal meeting place, Gen Z prioritizes elements such as educational and entertaining spaces, inclusivity, accessibility, and flexible usage. ” As communities continue to evolve, the demand for physical gathering places that promote authentic interactions remains strong.

Study 87

Study Trends Community building Authentication 87

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

DECEMBER 5, 2023

For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active. Educate your wider team Industry demographics won’t shift overnight.

Social Media 123

Social Media Survey Education Team 123

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It One of those ways to do that is by showing up authentically in who you are,” she says.

Social Media 112

Social Media Authentication Communities Campaign 112

Bill Hartzer

OCTOBER 10, 2023

Given the highest levels of youth unemployment globally, the MENA region should focus on providing vocational training and quality education to prepare these young men and women for the jobs of the future.”

Social Media 165

Social Media Survey Sample Samples 165

Oktopost

OCTOBER 9, 2022

Stay until the end to learn her formula for A/B testing social copy and her best growth hacks for authentically growing a brand page on LinkedIn. She’s been leading small marketing departments for 15 years and uses her time-tested systems to create educational and trust-building content more efficiently.

System 131

System B2B How To Apple 131

Oktopost

OCTOBER 8, 2023

Follow up with educational content Follow-up emails and calls start to get a little bit awkward without anything valuable to offer. Provide personalized insights and educational resources to capture your prospect’s attention as they progress through the sales funnel.

B2B 131

B2B Education Meeting Engagement 131

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. What do different types of influencer marketing campaigns look like?

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Educational video. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Educational video. Use your answer to brainstorm a unique educational video idea.

YouTube 131

YouTube Video Authentication Education 131

Sprout Social

NOVEMBER 1, 2023

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. BTS content can support all three consumer desires while building brand authenticity. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

Campaign 91

Campaign Content Upcoming Authentication 91

Social Media Strategies Summit

MAY 25, 2021

Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. By enrolling, Facebook will help your agency adopt stronger account security protections, like two-factor authentication. Authenticity. Page Verification.

Communities 231

Communities Engagement Facebook Authentication 231

Oktopost

OCTOBER 26, 2023

Authenticity is Key Fostering authentic and engaging communication is pivotal. While it’s vital to oversee your employees’ written communications to ensure they adhere to your institution’s guidelines, it’s equally important that the content resonates with their authentic voice.

Reputation 125

Reputation B2B Guidelines Policies 125

Buffer Social

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. With the videos, followers get to see my face which feels more authentic as I’m just using the TikTok green screen feature to record them.

Small Business 113

Small Business Social Media Strategy Authentication 113

Ignite Social Media

SEPTEMBER 18, 2023

Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand. If you make consistently authentic content, your audience will find you. Instead, focus on your authentic brand voice and what your brand brings to the table.

Brands 110

Brands Content UGC How To 110

Oktopost

DECEMBER 19, 2022

Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Using a multi-layer approach to ensure security and customer data protection , such as using two-factor authentication, is great. Use Two-Factor Authentication.

Social Media 125

Social Media How To Policies Authentication 125

Social Media Strategies Summit

FEBRUARY 8, 2023

We were lucky to have Moriah Walker , Social Media Manager at UNC Charlotte, give us her un-Googleable tips for social media in the world of higher education at our annual summit. But you’ll only enjoy those benefits through true , authentic community management.

Social Media 200

Social Media Google Tips Template 200

Webbiquity SMM

FEBRUARY 16, 2021

Brand authenticity matters. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. First, you can create educational Instagram posts to tell your followers more about selected features. Grey: Put a Human Face on Your Brand.

B2B 259

B2B Examples Company Instagram 259

BeingOptimist

JUNE 20, 2023

Educate your employees properly. With online education, they can easily manage their academic and professional lives while learning new ways to keep themselves up-to-date on the subject. That’s why using multi-factor authentication must be a priority.

Small Business 75

Small Business Data Guidelines Authentication 75

The Realtime Report

MAY 22, 2023

It works similarly in healthcare, finance, and education, where chatbots can help patients schedule appointments, check their accounts and offer investment advice. Similarly, real-time engagement will enable businesses to meet customers and users where they are, with personalized interactions that feel authentic.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

Tips 133

Tips Authentication LinkedIn Groups 133

Bill Hartzer

DECEMBER 18, 2023

This unique approach is poised to revolutionize the Twitter experience, circumventing the prevalent issues posed by the platform’s algorithm and creating a space for authentic engagement. ABOUT ZENECA: Educator and Thought Leader in Web3 Roy Bhasin, popularly known as Zeneca, stands as an educational pillar in the realm of web3.

Twitter 95

Twitter Project Fashion Education 95

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. Authentic brand alignment Genuine alignment between influencers and brands is especially important in the fashion world. M TikTok: 210.8K

Fashion 97

Fashion Influencer Ensembli Instagram 97

The Realtime Report

OCTOBER 1, 2020

That has included initiatives like The Content Authenticity Initiative (CAI) white paper. Its aim is to create industry-wide standards for digital authenticity verification to thwart deepfakes before they are acted upon.(6) The Pentagon Is Using Zoom. Is it Safe?, Leonard Rosenthal et.al.

Authentication 172

Authentication Training Microsoft Fashion 172

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Influencers help organizations use these authentic interactions to build a loyal community around their brand. It’s all about authenticity and relatability.

Influencer 107

Influencer Marketing Collaboration ROI 107

Tweaklibrary

AUGUST 11, 2020

However, it is possible to safeguard your important information by adding an extra layer of security by using Two-Factor Authentication. What is Two-Factor Authentication: Two-Factor Authentication is a method to provide an added layer of security to your online accounts. Next Read: Two Factor Authentication for Facebook.

Microsoft 21

Microsoft Authentication How To URL 21

Buffer Social

JULY 3, 2023

Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. Authenticity and spontaneity. Fashivly isn’t struggling, though, thanks to CEO Ashlyn Greer ’s approach to social media.

Brands 86

Brands Fashion How To Authentication 86

Oktopost

APRIL 9, 2024

Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services. A big part of B2B demand generation is educating prospects about your products and why they need them.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

JUNE 30, 2017

It's empowerment, inspiration, education and the list goes on. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Personal Branding: Authenticity vs Transparency – Do You Know the Difference? It's a promise delivered. It's value received. It's community.

Brands 167

Brands Strategy Authentication Reputation 167

Later

JUNE 21, 2021

Plan and schedule your Linkedin posts in advance with Later: LinkedIn Tip #1: Drive Engagement Through Authentic Storytelling from Wealthsimple. Our approach to content on LinkedIn is all about humanizing money and breaking down taboos with really authentic, raw stories,” explains Meghan Sharp , Wealthsimple’s Social Lead.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81