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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience.

Education 102
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 116
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What social media tasks to automate and what to personalize

Sprout Social

Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience.

Brands 106
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. It's empowerment, inspiration, education and the list goes on. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Value Received.

Brands 167
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 112