Remove Analysis Remove Analytics Remove Communities Remove Webinar
article thumbnail

Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

article thumbnail

How To Measure Share Of Voice On Social Media

Keyhole.co

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. It’s simple.

article thumbnail

Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. How do I grow my follower count?

Questions 141
article thumbnail

LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

LinkedIn marketing for business allows you to leverage useful features related to analytics, connections and brand building. LinkedIn also provides dedicated analytics for each page. #6. Look for ways to contribute and assess how you can fit into the group’s community. Why invest in LinkedIn marketing? There are 2.9

LinkedIn 130
article thumbnail

For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. To see social listening at work, read Sprout Social’s analysis of GameStop , the meme stock at the center of an internet-prompted short squeeze.

article thumbnail

AI won’t replace social teams: Here’s why

Sprout Social

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 131
article thumbnail

B2B Social Media Strategy for a Post-COVID World

Oktopost

It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it. You have to foster dedicated communities based on value and trust.

B2B 136