Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” What do you like best about social media?

Social Media 130

Social Media Retail Education Airlines 130

Twist Image

JUNE 12, 2014

How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? The brands that take the time to become an actual part of the community - by understanding and embracing the culture - are seeing massive branding strides.

Data 101

Data Sentiment Marketing Advertising 101

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. airline, hotel, rental car) you can still provide value throughout your customer’s journey. Nowadays a lot of that conversation is taking place online. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Kikolani

JUNE 18, 2016

Greg Jarboe , president and co-founder of SEO-PR, has worked on several campaigns for Southwest Airlines, the SES Conference and Expo series, and Rutgers Center for Management Development. Jeff Hasen , author of The Art of Mobile Persuasion and Mobilized Marketing , is one of the leading strategists, evangelists and voices in mobile.

Adwords 60

Adwords Marketing Training Module 60

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Based on the post’s comments, the airline scored somewhere near 650 followers out of the promotion. Take medical web and mobile-learning platform Osmosis for example. Tag a friend.

Examples 111

Examples Social Media Instagram Hashtag 111

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Because I am nosey – an asset in online community management – I decided to investigate further online. Facebook Places : Use your mobile phone to “check in” and review the restaurant. Not publicly available.

Retail 80

Retail Social Media Foursquare Badge 80

Buzz Marketing for Technology

JULY 22, 2008

In The Back of the Napkin , Roam shows the actual drawing made on the back of a napkin by the founders of Southwest Airlines to illustrate their concept for a new airline that would become one of the great success stories of airline history (did someone say, Ding!?). Wednesday July 9, noon EST. Hear StartupNationâ??s

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Twist Image

NOVEMBER 17, 2010

Take an industry you hate (airlines, mobile carriers, automotive, you name it) and you'll note that these industries are not made up of evildoers. They are people who are trying to make a living, trying to make a difference in the same communities as you and your children. They're made of people. They're good people.

Brands 108

Brands Automotive Airlines Influencer 108

Buzz Marketing for Technology

JUNE 27, 2008

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Communities and Economic Development. Community Development. Future of Work Community News. The Future of Work Weblog. December 2003.

Movable Type 100

Movable Type Knowledge Base Diagrams Guidelines 100

Twist Image

MARCH 2, 2017

Then, they call their travel agent, discuss flight options for an upcoming conference, write them a cheque and their airline ticket arrives via courier several days later. With more than one billion active users, Facebook, which began as a collegiate social community, has graduated. mobile app. instagram. j walter thompson.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Engage your customers directly via social media and mobile initiatives, and Web 2.0 All major hotel brands, airlines and other travel suppliers, as well as all OTAs are now present on the social networks like Facebook, Twitter, etc.

Hotels 85

Hotels Tourism Travel Social Media 85

Social Media Network Marketing

FEBRUARY 15, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Unported License. Unported License.

Twitter 50

Twitter Tweetdeck Reputation Airlines 50

Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. The service industry is a good example of both good community management (= brand loyalty) and the opposite.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. online population access the Internet from a mobile device. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Viper Chill

AUGUST 28, 2012

The difference is that it may be a lot harder, and take a while longer, to find those 5,000 people and introduce them to your community. This is a really interesting question, especially for people who are managing communities that are attached to larger brands. It can be a really complicated issue. Anyway enough of me moaning on.

Adsense 77

Adsense How To Forums Sites 77

Convince & Convert

JULY 29, 2014

I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. It is generally considered the “professional” social network and is thus populated by a professional userbase. I ranked every top LinkedIn channel by total followers.

Publishing 166

Publishing LinkedIn Content Construction 166

Ari Herzog

JULY 26, 2011

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points).

Tools 160

Tools Klout Metrics Airlines 160

Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. But now, it’s not based on assumptions, we can categorize based on real data. I called and emailed, and received no response.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Buffer Social

SEPTEMBER 20, 2018

Airbnb also took the time to showcase how appreciative it is of its community over Thanksgiving by sharing an on-brand message about feeling at home: November 23 — Black Friday. For example, you could take your customers behind the scenes like Amazon did in 2017: Pro tip: Embrace mobile video. People in the U.S.

Small Business 98

Small Business Campaign Content Eventful 98

Convince & Convert

JULY 8, 2016

Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. Today, she’ll share how she does it all, plus the skills every great community manager needs. I’m Christin.

Engagement 104

Engagement How To Groups Groups 104

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) advertising? A mugs game?

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Hootsuite

AUGUST 11, 2020

And that won’t help you build a meaningful, engaged community on Instagram. Engage with existing communities. Like all social media networks, Instagram is about the communities built within it. You want to engage with those communities. Porter Airlines does a great job with custom icons featuring their cute mascot.

Instagram 145

Instagram Tips How To Hashtag 145

Writtent Blog

MAY 13, 2021

I insist to check using mobile number or email ID, she said we didnt receive money. International mobility for all the sectors of the university community (students, PDI and PAS – outcoming) and for all the sectors of foreign universities (incoming) with which the University of Vigo has signed an agreement.

Film 40

Film Real Estate Airlines Template 40