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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Case #2: Continental Airlines Kicks Toddler Off Plane for Talking Too Much Now this just disappoints me. An eighteen-month-old boy and his mother were thrown off a Continental Airlines flight because a flight attendant couldn’t stand the little boy saying “bye plane&# throughout her safety instruction speech.

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Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

How is your reputation? What about your online reputation? On May 13, 2009 at the Renaissance Hotel In Richardson Texas, the Dallas Fort Worth Search Marketing Association will be hosting a panel discussion about “Reputation Management – tools, tips and techniques for monitoring, protecting and defending brand reputations online”.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. You should use the same fonts and styles in your images and videos as well. Connect with Shane on Twitter or LinkedIn.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

So it could be viewed as a bit of a reputational risk if they see me, as the social media manager, doing the Cuff It dance on TikTok.” Brittany highlights another high-profile social media fail: when Frontier Airlines tapped into the “Free Britney” movement by offering free flights to 100 customers called Britney.

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KLM’s Social Flight of Fancy

Convince & Convert

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Strategically they’ve aligned their efforts under three pillars: Service, Reputation and Commerce.

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