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What sets Social Selling apart from Social Media Marketing?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jamie’s speaking engagements & workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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Social Media’s Response to Apple vs. The FBI

Convince & Convert

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these. ” Tech: Apple vs. the FBI. Calling all Mad Men fans!

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Why brands need a social media monitoring strategy

Sprout Social

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. — Alaska Airlines (@AlaskaAir) February 5, 2020. I'm sorry for any trouble!

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. It’s also challenging to do well. A-list blogs such as TechCrunch and Mashable can get hundreds of news releases and pitches each day.

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Social Media and Travel

Social Media Marketing

Just this week, Apple announced that it sold 37 million iPhones and 15.4 The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America.

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Why ROI isn’t everything with social media

Socialmedia.biz

Most of the brands that you love, for example, Apple, Southwest Airlines or Sephora, recognize social media marketing to be an integral part of how they spend their money, time and resources, which brings us to a simple, straightforward conclusion: Marketing is more about efficiency and less about ROI.

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COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

United Airlines broke a guitar. This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. In other words, it’s a typical airline stock.What do you think? Apple lost 4.6 Dave Carroll’s guitar got broken on a United plane flight. How do you value bad PR like this?

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