Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 108

Brands How To Sentiment Metrics 108

Buffer Social

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? It is also a great chart to show others in your reports.

Analytics 98

Analytics LinkedIn Data Metrics 98

Ignite Social Media

JANUARY 21, 2021

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. How Reporting and Attribution Will Be Effected.

Advertising 180

Advertising Facebook Policies API 180

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 224

Collaboration How To Education Team 224

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 113

Facebook How To Aggregator Metrics 113

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Facebook Faced Congress.

Social Media 97

Social Media Privacy YouTube Aggregator 97

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. But for the most part, it’s old data.

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Team Social Media Management Skills Trends 133

Idaconcpts

MAY 13, 2012

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data. The Perils of Public Data.

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Data Aggregator Skills Eventful 132

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Below we’ve highlighted how to find your most successful social media posts, broken down by platform. Also, Sprout is capable of showcasing data that is beyond a month old. Link Clicks.

Social Media 124

Social Media How To Metrics Analytics 124

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. The visualization helps strategists find hidden patterns, trends and correlations.

Sentiment 109

Sentiment Banking Patterns Hotels 109

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The more data you can gather, too.

Reputation 95

Reputation Sentiment Analysis Notification 95

Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. adults get news at least sometimes from social media.

News 52

News Platform Flipboard Journal 52

Sprout Social

AUGUST 31, 2016

We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. When analyzing multiple Company Pages, use the report to determine your highest performing Page.

LinkedIn 91

LinkedIn Report Company Aggregator 91

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. Read on to find out what you should do instead… Why we should reconsider “best time to post on social media” studies.

Study 111

Study Social Media Overview Aggregator 111

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 126

Review Brands How To Analysis 126

Mindjumpers

JANUARY 10, 2013

But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights.

Brands 264

Brands Aggregator Curation Hashtag 264

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). Though hardly a shocking revelation, this report nicely quantifies the shift. As the report notes, “Overall, 40% more U.S.

B2B 150

B2B Smart Phone Data Hubspot 150

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Pick a metric you want to report on, such as total yearly website visits from Instagram.

ROI 113

ROI HootSuite Cost Campaign 113

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? on average.

Social Media 100

Social Media Retail Apparel ROI 100

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. WES1919 #INWED20 [link].

Strategy 130

Strategy Marketing Metrics Education 130

Ignite Social Media

SEPTEMBER 13, 2016

One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Is your social media team empathetic and skilled in listening? Data Collection and Analysis.

Skills 60

Skills Team Social Media UGC 60

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 94

ROI Cost B2B Organization 94

Sprout Social

SEPTEMBER 9, 2020

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Data gleaned from listening, can even be used to help make larger business decisions.

Organization 123

Organization Sentiment Social Media Management Analysis 123

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. The free account offers customizable back-half links, plus link history and reporting for individuals.

URL 103

URL Engagement Domain Name API 103

Sprout Social

JUNE 1, 2021

Are there free reports, bonus posts or anything else we can deliver to the client to exceed expectations?”. When working on social media for clients we try and plan two months in advance so the editorial calendar can be completed and ideally there is no hiccup in service.”. Manage expectations. Go the extra mile.

Sentiment 88

Sentiment Proposal How To Metrics 88