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My Next Facebook Ads Experiment

Jon Loomer

Sometimes, they can surface exclusive content. The final ad in that experiment generated 634 webinar registrants on an ad spend of $13.64 Instead, I’m going to straight-up show exclusive content to those who engaged with me in the past. ” Then click “Refine by” and select “Aggregated Value.”

Facebook 209
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AI won’t replace social teams: Here’s why

Sprout Social

When it comes to content creation, tapping AI for initial ideas can spark creativity when you’re in a rut. Speeding up content production opens up more time to dedicate to strategic priorities. Think: experimenting with new content formats or digging deeper into performance metrics. AI gets you the insights you need in seconds.

Team 131
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Why the Future of Social Community is Omni-Social

Convince & Convert

The rise of this multi-faceted approach to community was the subject of a deep, strategic Webinar I hosted recently with my good friends at Janrain (a leading provider of customer identity management and community functionality, and a Convince & Convert partner). Click for the replay of the Omni-Social Webinar.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. For instance: What content do they engage with? Segment your audience for tailored content and valuable insights. Attend webinars.

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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Research and Strategic Development.

Skills 60
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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. For instance: What content do they engage with? Segment your audience for tailored content and valuable insights. Attend webinars.

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How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

Consider what social platforms are most popular among high school students and what content will resonate strongest with students starting to think about university. As students move into the consideration stage, how might marketers use social media to serve up content that encourages prospects to ask for more information?

Strategy 128