Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Social Media 103

Social Media Team Social Media Management Report 103

Dave Fleet

JANUARY 26, 2021

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

Privacy 195

Privacy Marketing Data Reputation 195

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. 1: Knix’s Community-building Campaign.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Dave Fleet

MARCH 2, 2011

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Reduced spam.

Comments 388

Comments Platform Social Graph Facebook 388

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Webbiquity SMM

FEBRUARY 14, 2020

If you think of social media as the professional branding platform that sells you and your skills, the topics you choose to post about will likely be much different than if you just consider it as a place to hang out or connect with friends. Companies recognize this, and most of them will also be on social media. 79% of the U.S.

Skills 165

Skills Social Media Social Media Management How To 165

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversation 118

Conversation Sentiment B2B Module 118

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Common social media goals include … Building brand awareness. Some metrics that align with common social media goals are to: Build brand awareness. Create a community.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 137

Conversation Review Marketing How To 137

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Ignite Social Media

OCTOBER 19, 2016

These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Earlier this year, Facebook launched location Pages.

Brands 60

Brands Facebook Aggregator Metrics 60

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. This is the same strategy used by brands such as REI , Birchbox , and Fedex. Sundays are for sleepy morning snuggles. So how can you apply this strategy?

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

SEPTEMBER 1, 2017

” We’ve all felt this: If no one knows that you are the source of revolutionary ideas in your company, how can you prove your value to your team and employer? Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. 3 Simple Ways to Protect Your Content.

Social Media 163

Social Media Content Aggregator Trends 163

Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. Get acquainted with news aggregation services. This is something that can really save you some time during a busy work day.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. Why brands should regularly refresh their marketing messaging. Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Brands need to keep up with those expectations.

Sentiment 135

Sentiment How To Marketing Analysis 135

Likeable

NOVEMBER 30, 2021

Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Organization: They make sure you create content in a methodical, strategic way that covers the necessary topics for your brand.

Social Media 83

Social Media Content How To Module 83

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. It’s hard enough for brands to create human connection. Many AI models are trained in the past,” Jeff explains.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Content and audience.

Facebook 123

Facebook How To Metrics Hashtag 123

Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. Inside View gives users an aggregate view of the social presence and activity of a company. Twylah allows users to create a branded page for their Twitter stream.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

AUGUST 25, 2020

Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. At a glance, Reddit might seem like the perfect place for marketers and brands to engage with customers. Step one: [link] (cc: @Schwarzenegger ) pic.twitter.com/7Swrm3I88l.

Reddit 134

Reddit How To Marketing Banking 134

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience. .

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle. Glad you asked.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

JUNE 13, 2023

In 2021, the company incorporated the Smart Inbox and Publishing add-ons. Loren says there are many moving parts in B2B software companies, but our platform helps nurture a more connected experience. Loren says there are many moving parts in B2B software companies, but our platform helps nurture a more connected experience.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Convince & Convert

AUGUST 6, 2013

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. And your brand story must be consistent everywhere.

Jive 136

Jive Aggregator Collaboration Company 136

Convince & Convert

SEPTEMBER 1, 2017

” We’ve all felt this: If no one knows that you are the source of revolutionary ideas in your company, how can you prove your value to your team and employer? Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. 3 Simple Ways to Protect Your Content.

Social Media 112

Social Media Content Aggregator Consultant 112

Twist Image

JUNE 29, 2012

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. It's true that Facebook is awesome for keeping a brand fresh. But is it working?

Brands 97

Brands Content Facebook Aggregator 97

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. (Don’t forget to take a couple of deep breaths.). ” Initial crisis checklist.

Social Media 199

Social Media Social Media Management Issues Team 199

The Realtime Report

JUNE 21, 2019

86% of customers gladly pay more for a better brand experience. Developed by Fred Reichheld of Bain & Company, NPS is a powerful customer loyalty metric that enables businesses to verify whether their customer engagement investments, strategies and policies are trending in the right direction. Visitor Intent. Customer Churn Rate.

Metrics 79

Metrics Aggregator Price Loyalty 79

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. Our ROI is 50%, meaning that our Instagram ads are a worthy use of company time, resources, and money. This aggregate number generally ends up in reports. ” Of course, this aggregate data isn’t exactly useful (if your company only ships products to the U.K.,

ROI 113

ROI HootSuite Cost Campaign 113

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Directory Press Release Real Estate 249

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52