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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Social media tools prepare your team to be at the forefront of the future.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Integrations: Let you integrate the link shortener with other tools in your marketing stack. Access the API . View aggregated metrics in the dashboard. Manage links.

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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Regularly providing powerful, influential and valuable information inspires your audience to trust you and to consider you a go-to resource. Luckily, a powerful tool called Start a Fire allows you to add custom “recommendations” to the bottom of each link that you share. This traffic is often referred to as “dark social.”

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

I am overflowing with resources, but let’s break them down… iOS 14 FAQ. Can Conversions API help replace the data lost from iOS 14 opt-outs? What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement.

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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

demand and afford different, complementary but also conflicting cognitive tools, rules, and patterns of social interactionâ?? Gonzalez & Mark 2004) in which they operate, the overlapping work activities that largely share the same tools but different rules, communities, and divisions of labor. Allen 2003; Senge 1994; Stone 2006).

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