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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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How to analyze customer reviews for brand insights

Sprout Social

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. To connect to Glassdoor, you will need a Glassdoor API key.

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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Social media tools prepare your team to be at the forefront of the future.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Access the API . View aggregated metrics in the dashboard. Integrate with other tools. Customize short URL/slug.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results.

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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Today’s thought leaders cannot be successful without smart sharing of great content published by others. Luckily, a powerful tool called Start a Fire allows you to add custom “recommendations” to the bottom of each link that you share. Challenge #2: Automated curation tools have been known to aggregate low quality links.

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9 Facebook Analytics Tools for 2023 [Paid & Free]

Hootsuite

The only trick to making the most of your Facebook analytics is finding a tool to help you track performance and identify patterns. Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial What are Facebook analytics tools?

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