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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

B2B 118
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How to Use Esports Influencer Marketing to Boost and Promote Your Brand

Pixlee

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Currently, the global esports market is valued at $1.08 Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing? If that is Gen-Z males aged 18-34, esports influencer marketing is your best bet.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

News 71
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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

In this episode, Holly Curtis , VP Product, Global Creative Director at Keds, chats about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

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How to Use Social Media to Sell More Products

Rebekah Radice

Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. That’s where email marketing comes in. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. But to do that, you need a holistic solution.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.