Kikolani

NOVEMBER 2, 2012

How to Set Up Your LinkedIn Profile: A Freelancer’s Guide – Setting up your profile for success is important because it provides the foundation on which to build your LinkedIn networking and marketing efforts. Track these 6 key metrics for measuring marketing effectiveness. Search Engines / SEO.

Mashup 117

Mashup Resources SEO RSS 117

Razor Social

JULY 13, 2017

You’ll know if social media traffic came from a link you shared in a tweet, in a Facebook post, or in a LinkedIn group. Campaign Source – Here you’ll specify where you are sharing your link, e.g. Facebook, Twitter, LinkedIn, etc. Link tracking allows you to do exactly that – track any link you share on social media.

Social Media 111

Social Media URL How To Analytics 111

Social Media Marketing

FEBRUARY 8, 2021

In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. Email marketing tools can deliver several different predictive metrics, and boost both open rate and conversion rate. With PPC ads, you pay for results only.

Types 90

Types Marketing SEO Affiliate marketing 90

Convince & Convert

JULY 29, 2012

The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. The software does the math, but it’s only as good as the set up. Remember, social media success is about the wizard, not the wand.

ROI 138

ROI Social Media Social CRM Survey 138

Razor Social

NOVEMBER 29, 0002

Supports – Facebook, Twitter, YouTube, Vine, Pinterest, Instagram, Google+, Twitter and LinkedIn. Supports Facebook, Twitter, Instagram, LinkedIn and Google+, Pinterest and YouTube. Monitors social metrics across all channels supported. Monitors AdWords traffic generated. What are the main features?

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. Every article you share on Twitter, Facebook or LinkedIn from Sprout is automatically tracked. When your goal with social is to retain customers, one important metric to pay attention to is engagement.

Social Media 105

Social Media How To ROI Hashtag 105

Buffer Social

SEPTEMBER 28, 2016

5 Top Social Media Metrics Your CEO Wants You To Prioritize. Together with expert guests such as Massimo Chieruzzi, founder & CEO of AdEspresso, Rick dives into Facebook ads, YouTube ads, Twitter ads, Google Adwords, retargeting, and more. Format: Educational content on social media strategies. Duration: About 30 minutes.

Skills 40

Skills Social Media Hosting Marketing 40

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. SparkScore determines the influence of a Twitter account using a broad range of metrics, like the average engagement with each tweet. Brian : 19.

Case Study 69

Case Study Study Social Media Tools 69

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 29, 2018

LinkedIn videos. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds. Video Goals and Metrics. A few notes on the chart: Every industry and audience is different, and the more you optimize , the better your metrics will be. LinkedIn: Reach the upscale, smart business people and decision makers.

Platform 150

Platform Campaign Video YouTube 150

ProBlogger

JULY 20, 2011

Set up a budget : If you believe in your site’s business model, set aside some money (even $25 a week) to run Google Adwords / Facebook ad campaigns. Be careful in the metrics you use to analyze your site. Metrics : Examine what’s working against the goals you’d set earlier.

FeedBurner 42

FeedBurner Adsense Campaign Software 42

Buffer Social

NOVEMBER 30, 2016

Using Google AdWords. An understanding of metrics used to measure marketing success. About this course: In this marketing class, you’ll learn the best approaches and practices for marketing measurement, including how to use metrics to measure success. Social Media Quickstarter. Offered by : Constant Contact. — 15.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

MARCH 8, 2012

For example, we did on LinkedIn, we’ve done this closed group of influentials in the industry , the shipping circle, it’s called, where we ask questions like, “What’s the next big innovation that will turn the industry upside down? So I’m not all for all the metrics in the start- up phases at least.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. number of mentions and retweets), LinkedIn and YouTube all into one spot.

Software 140

Software Review SM2 Alterian 140

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. For instance, analyze bounce rates and your average number of page views.

Mobile 243

Mobile Advertising Adwords Data 243

Kikolani

MARCH 20, 2015

AdWords Search Query Data Now Available Sooner by Ginny Marvin. 6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic) by Kim Lachance Shandrow. 61 Social Media Metrics, Defined by Courtney Seiter. – Whiteboard Friday by Rand Fishkin. What’s The State Of Link Building For SEO In 2015 & Beyond?

Products 60

Products Marketing Adwords Upcoming 60

ProBlogger

DECEMBER 10, 2014

LinkedIn meanwhile is a great platform to establish your social presence, attract clients, employees, vendors, and even investors. If social media provides amplification for your content assets, the right metrics help you measure that amplification. It helps you mitigate these challenges that metrics carry: Metrics are numbers.

Social Media 54

Social Media Metrics Class HootSuite 54

Kikolani

DECEMBER 17, 2010

LinkedIn vs. Facebook for businesses – a look at Facebook pages vs. LinkedIn groups. Five new Adwords tools to help you move the needle – the highest impact recent changes and ways to learn more about them. How to add video to a LinkedIn profile – step by step video tutorial. Infographics.

Mashup 131

Mashup Resources WordPress SEO 131

Razor Social

DECEMBER 21, 2016

Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. It’s also an excellent Google Keyword Planner alternative as it provides exact monthly search volumes along with many other useful metrics.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Consider focusing your link building tactics internally — that is, on your site.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

MARCH 16, 2017

You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc. Kissmetrics – Kissmetrics lets you track important conversion metrics, including first-time visitor conversions, return visitor conversions, as well as the visitor’s’ behavior on the site. Marketing Automation.

Conversation 98

Conversation Tools Template Templates 98

Kikolani

MAY 14, 2010

How a guy landed his dream job using Google Adwords. Are you making these social media measurement mistakes and the metrics of social media. How to rank higher on LinkedIn (Great tips!). Creating an awesome online resume. Do you need a superpowers coach ? 10 social media FAQs for business. Social Networks.

Resources 146

Resources Mashup Directory WordPress 146

Techipedia: Tamar Weinberg

JANUARY 5, 2011

11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

SEPTEMBER 1, 2015

In this post, I cover eight different key performance indicators that every blogger should be tracking, and how each of these metrics can be used to grow a blog over time. Bounce rate is one of the best metrics available to determine if there are any major issues with your site from a design or compatibility perspective. Bounce Rate.

Blogger 20

Blogger Data Metrics Analytics 20

Convince & Convert

APRIL 19, 2012

Facebook advertising, Twitter advertising, LinkedIn advertising, etc. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. In fact it’s highly similar.

CPM 118

CPM Advertising CPC Compete 118

ProBlogger

APRIL 26, 2016

If a publisher has high-engagement metrics (more than 20K average shares per post), this means it will have a large audience and high share potential. Google AdWords Keyword Planner , Keyword Tool , and Woodtracker are just a handful of free keyword tools available to you for research. . Chat with her: Twitter , LinkedIn , B log.

Research 20

Research BuzzStream Automotive Blogger 20

Techipedia: Tamar Weinberg

JULY 8, 2008

.&# It’s the listening, charting social maps, drafting strategies for meaningful engagement, understanding our relevance in the short and long tail, and the definition of metrics and ROI that count for everything to businesses and respective decision makers these days. Are they obsessive about it, or does Social Media seem fun and easy?

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2009

LinkedIn Effective Marketing on LinkedIn : Helen talks about how to build your network and make your brand successful on LinkedIn. 8 Things You Can Do to Get Work Through LinkedIn (Freelance Switch): Collis Ta’eed talks about how recommendations and networking will get you more clients. Bookmarklets for the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

ProBlogger

MAY 24, 2015

Gather metrics around content and segment it by content format. In this example, “AdWords” is the content area of interest. Manage multiple Twitter, Facebook (profiles, events, groups and pages), LinkedIn (Profiles, Pages and Groups), WordPress, Google+, Foursquare, MySpace (does this even still exist?),

Tools 20

Tools Content HootSuite Ping.fm 20

Hootsuite

SEPTEMBER 9, 2020

LinkedIn ads. LinkedIn ads help your business with three types of marketing objectives: Awareness: Create more awareness of your company or brand. Audience considerations: LinkedIn is much more business-oriented than the other social networks in this post. You can choose from several different types of LinkedIn ads.

Advertising 145

Advertising Social Media HootSuite How To 145

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. Resource Call to Action Phrases That Convert Metrics to Track Post Reach The number of unique people that have seen your page's posts. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

Sprout Social

JULY 13, 2016

If you’re using the native publishing platforms for Facebook, Twitter and LinkedIn, you’re wasting time and being less productive. Some of the metrics that you want to look for include: Reach and engagement for Facebook. Impressions, clicks and interactions on LinkedIn. Use a Social Media Management Tool.

Social Media 40

Social Media Tips Marketing Hashtag 40

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Social Media Marketing ROI: Metrics and Analysis : If you promote content on social networks, you should have some metrics in place to see how effective your campaign was. LinkedIn: Why LinkedIn is the One Social Network I Couldn’t Work Without : Jennifer Laycock explains why she hearts LinkedIn.

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices. goes to Facebook.

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

AUGUST 3, 2016

The single most important metric to consider when optimizing pages for SEO is index status. Drive traffic through social media sites like Twitter, Facebook, G Plus and LinkedIn by maintaining an active presence on each network. High quality white hat links are the one metric that moves the needle every single time.

SEO 0

SEO Google Sites Engineering 0

Waxing UnLyrical

APRIL 19, 2018

Buffer : Buffer is free for one account and allows you to schedule social media posts across Twitter, Facebook and LinkedIn. Use it to set benchmarks, monitor your PR metrics, and make strategic decisions as to where you should spend your communications time and dollar. Ten thousand dollars. That really can’t be passed up.

Tools 191

Tools Marketing Discount Hubspot 191