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Social Media Marketing: The Know How's

Social Media Marketing

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. This new avatar of social media is called Social Media Marketing. Read More Why Should You Invest in SEO? This way social media has a quantifiable effect on the marketing process.

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Must have digital skills for PR pros

Sherrilynne Starkie

They pull actionable insights from data, they experiment and are always innovating. They need to have SEO expertise and digital advertising know-how. And they need be bona fide social media and inbound marketing experts. Adwords certification demonstrates basic and advanced proficiency in online advertising.

Skills 179
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How to do keyword research for SEO and beyond

Sprout Social

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. You would typically use keywords in your website copy, meta tags, product descriptions, blog posts , social posts, image alt text and more. Social media marketing. The uses and benefits of keyword research.

Research 102
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Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed.

SEO 198
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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

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SEO in 2014: Where It’s All Headed

Navolutions

It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet.

SEO 100
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Tools used for Social Media Analytics.