article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 184
article thumbnail

How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing. And it doesn’t have to be all your content. Create authentic content that drives interest.

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer Social

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ We’re lucky that our images are really good content,” he told me.

Instagram 107
article thumbnail

How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. All of the brand’s content solidifies this value, further strengthening the brand image. American Express is a brand that uses its branded hashtags on Instagram to manage its branded online communities.

Process 161
article thumbnail

Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer Social

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ We’re lucky that our images are really good content,” he told me.

article thumbnail

10 Social Media Predictions for 2019

agora pulse

If you’re running AdWords campaigns, you need to think about voice search. Do your AdWords campaigns match the likely terms customers are searching for? Start optimizing your ads and onsite content for the future. Do you need to write the content? User-generated Content Will Rock Your Networks. What do you get.

article thumbnail

Why #FacebookAdGrants is Fascinating

Ari Herzog

Last year I wrote about the EdgeRank algorithm that affected 84% of your fans likers not seeing your content. They point to the Google Ad Grants program (similar to Google AdWords for businesses) that awards up to $10,000 to eligible nonprofits. ” The other big change this month involves reach. It’s now lower.

Adwords 152