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The Social Media Analytics Compass: What and How to Measure

Razor Social

NOVEMBER 29, 0002

How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Engagement is also important to monitor because you expect that some of your audience will engage with your content.

Analytics

Analytics Social Media How To Analysis

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

MARCH 31, 2020

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Captions can include text, hashtags, @ mentions, and emojis. Related: Mute, Troll.

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List Social Media HootSuite URL

Social Media Informer

The Social Media Analytics Compass: What and How to Measure

The Ultimate List of Social Media Definitions You Need to Know

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