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How to do keyword research for SEO and beyond

Sprout Social

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. Keywords also help to define what your content is all about. Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword.

Research 102
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. One of the “Big Four” search engine blogs, this covers a range of customer acquisition strategies from content marketing to SEO and social media. Their content is actionable and can bring immediate results.

Adwords 60
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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. Two, CPC rates are up 23%. Listen Now.

CPM 119
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45 Marketing Tools to Consider for 2017

Razor Social

This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Content Marketing. Marketing Automation.

Tools 40
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her blog, 2 Create a Website , covers Adsense, CPC, Blogging, Design, Making Money Online, and Promotion. Alexa Samuels.

Blogger 168
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Where does your content naturally strike a chord with fans? Instagram Reels are a new content format for the platform, but so far, there are no paid advertising opportunities here. Twitter recommends you avoid using hashtags and @ mentions in your ads. These appear between or after other content. Targeting teens?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Captions can include text, hashtags, @ mentions, and emojis. Related: Mute, Troll.

List 145