How to Run a Social Media Competitive Analysis
Social Media Strategies Summit
FEBRUARY 1, 2024
For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. How large is their following? What is their engagement rate?
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