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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles. The reason is simple.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. How large is their following? What is their engagement rate?

Analysis 186
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. If consumers complain about your business, your money won’t be green enough to buy advertising online. As seen in the screenshot below, the store is called out as a “Smart Buy!”

Adwords 171
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Top Marketing Trends for 2013

yMarketingMatters

Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. Consumers are going SoLoMo: They shop socially, search locally and do it all on mobile devices.

Trends 277
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The Gift Of Facebook

Twist Image

The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). While I think Facebook can (and will) figure out their own, AdWords-like model that best fits their environment, it still has a ways to go. mobile social commerce. social media.

Adwords 102
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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Do I have to buy a Facebook Ad for my fans to see my posts? It may also help to prioritize which social network is your main focus.