Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.

Trends 100

Trends Smart Phone Marketing Mobile 100

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

Instagram 97

Instagram Brands iPhone Adwords 97

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going?

Yahoo 195

Yahoo Marketing Apple Analytics 195

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Some brands find the system intimidating and never pursue it as a result. Bumper Ads.

YouTube 103

YouTube Campaign Adwords How To 103

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Saying It Social said: Is your business easy to find for local and mobile searchers?

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Twist Image

MAY 9, 2013

You can''t throw a marketer down a flight of stairs these days without hearing the terms, real-time bidding, big data, retargeting and native advertising tumbling off of their tongues. It has become so pervasive that it''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated.

Adwords 84

Adwords Marketing eBook Advertising 84

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Twist Image

FEBRUARY 19, 2013

Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It does mean that marketers, brands and media agencies are going to have to scramble to develop newer and more interesting ways to deliver a brand's information to a consumer.

Adwords 104

Adwords Apple iPhone Loyalty 104

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. I know it’s tough. Augmented Reality.

Social Media 132

Social Media UGC Adwords Influencer 132

Twist Image

JUNE 12, 2015

This is the fundamental challenge of most brands today. It is something that affects both B2B and B2C markets. Brands tend to look at startups that shoot to billion dollar-plus valuations and wonder how they can be more like that. They don't have to adjust their marketing. So, what's a brand to do. and tomorrow.

Adwords 40

Adwords Startup Advertising Mobile 40

Twist Image

MAY 7, 2013

At this moment, marketers have one of the most compelling platforms to better understand which of their messages resonate. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers.

YouTube 110

YouTube Adwords Apple Engineering 110

Twist Image

AUGUST 30, 2012

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with an advertising supported model. Kickstarter was built to make money. So was Square. Twitter wasn't.

Adwords 81

Adwords CPM Price Advertising 81

Pixlee

FEBRUARY 20, 2019

Savvy brands are using more user-generated content (UGC) to showcase their products because UGC converts better and is more scalable. Here is a good example of how to properly use images: Do make the page mobile friendly. Mobile traffic likely represents a large portion of your site traffic. Don’t forget to edit your content.

UGC 68

UGC Mobile Adwords Construction 68

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. Is ‘Like’ The New Share?

Small Business 117

Small Business Case Study Press Release Mobile 117

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. If you’re not an entirely new business, then your brand has already made an impression on your customers. One popular method is to use the Google Adwords Keyword Planner to analyze your website.

Template 77

Template Templates Strategy HootSuite 77

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" So let's try to define it.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Twist Image

APRIL 4, 2011

We have to be ready to accept that the marketing platforms are changing at a rapid pace and that the old ways of clunking media and advertising along may well be reaching its end in terms of captivating the digital channels (Web, mobile and touch). google adwords. It's our traditional view of advertising that is holding us back.

Advertising 111

Advertising Content Adwords iPad 111

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Location-based Marketing a Must for Local Businesses Its official – the Location Based Marketing train is full steam ahead and if you’re not on it you’re missing a huge opportunity. Let’s talk about what this means for businesses.

Foursquare 112

Foursquare Marketing StumbleUpon Digg 112

Mindjumpers

NOVEMBER 9, 2011

For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course you don’t have the option to do stuff that you would normally do from a personal profile, such as playing games, hangout on mobile devices or +1 things on the web.

Google 223

Google How To Badge Adwords 223

Saying It Social

JUNE 11, 2015

Check out the recap of the Google Live Stream Event "Micro-Moments - The New Battleground For Brands. The post Micro-Moments Live Stream Recap appeared first on.

Mobile 100

Mobile Eventful Google Process 100

Saying It Social

APRIL 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! Go to your Account Settings and configure your Mobile Settings.

SMS 192

SMS Facebook URL StumbleUpon 192

Pixlee

AUGUST 2, 2019

With an evolving market place, customers expect innovative online storefronts that provide the latest technology. With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. Brand Storytelling Integration.

UGC 51

UGC Loyalty Authentication SEO 51

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

My philosophy when it comes to digital media is all about the integrated approach, which is why we feature the success stories spanning advertising, marketing, search and social media. If you want to disrupt the market, don’t necessarily do something brand new. See what people are already doing. Don’t Let Technology Dictate.

How To 155

How To Engineering Adwords Conference 155

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Advertising 141

Social Media Network Marketing

SEPTEMBER 20, 2010

Monday, September 20, 2010 How To Know If Social Media Network Can Help Your Business We have all heard that Social Media Network is to be integrated into the overall marketing plan. Many a times industrial and manufactures think that they may not find Social Media path a very fruitful marketing endeavor. Unported License.

Social Media 78

Social Media How To Reputation Marketing 78

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Leave a comment Click here to cancel reply.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Saying It Social

MAY 26, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Happy National Small Business Week Why National Small Business Week? Pingback by Google mobile applications on android mobile phones | Teleco | AboutAndroid.info | May 27, 2010 | Reply [.] competitiveness.

Small Business 114

Small Business scribd StumbleUpon Digg 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. Google holds the market share for search and it is where serious customers who more often convert are looking.

Small Business 60

Small Business Google SEO Adwords 60