Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . How to advertise on TikTok.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Increasingly, Canadians are enjoying the video-based platform TikTok. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Canadian Media Consumption Trends. What’s not down?

Marketing 367

Marketing Syndication Adwords News 367

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. Going Private.

Social Networking 110

Social Networking Features UGC Instagram 110

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. These users present a great opportunity for marketing and advertising. As Pinterest Focuses On Video, So Should Marketers.

Strategy 195

Strategy Marketing Automotive Campaign 195

Social Media Marketing

APRIL 27, 2017

Marketing is a field dominated by those who plan ahead, anticipate changes, and jump into new trends before competitors do, so we suggest you follow five digital marketing trends and strategies in 2017-18: Lets's jump into them: Content Marketing: Content will always be on the top "Google loves content" and so do the audience.

Trends 117

Trends Strategy Marketing Advertising 117

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Sprout Social.

Tools 123

Tools Strategy Video Library 123

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media? What does Reach mean in social media? Great for video-centric marketing.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Platform 122

Platform Instagram Video Meme 122

Pam Moore

DECEMBER 7, 2017

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute. Other supporting media (image, video, podcast).

Template 167

Template Templates Trends Content 167

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Each Generation Use Social Networks? million users. million and 34.4

Data 154

Data Facebook Reddit Social Networking 154

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

Video 76

Video Film Meme Trends 76

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Analytics 142

Analytics YouTube Video Embedding 142

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Increasingly, Canadians are enjoying the video-based platform TikTok. Forty per cent of Canadians are on Pinterest, an image-based social network. Canadian Media Consumption Trends. Almost a third of those use it daily. What’s not down?

Marketing 195

Marketing Syndication Adwords News 195

Pam Moore

SEPTEMBER 2, 2016

.” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 113

Social Networking Strategy Analysis ROI 113

yMarketingMatters

JANUARY 19, 2012

But social media is a powerful marketing medium that MUST be used in your marketing tactics today. So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012.

Trends 279

Trends Marketing Mobile Wireless 279

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. Images and short format videos are gaining traction in India.

Social Media 100

Social Media Trends Mobile Social Networking 100

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide? Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 271

Platform Social Media Influencer Trends 271

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Improperly formatted video — Be sure your content adheres to the 9:16 vertical format on TikTok!

Marketing 217

Marketing Authentication Trends Feed 217

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. More than half of online adults (56%) use more than one of the top five social media platforms.

Social Media 178

Social Media Marketing Hubspot Trends 178

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

DECEMBER 19, 2017

Are you ready for the Messenger bots, live video, increased competition and algorithm changes? Facebook marketing requires knowledge in marketing strategy, branding, visual marketing, video creation, content marketing, data analysis and the list goes on. Facebook Marketing in 2018 Webinar: Trends + How to Conduct a 10-Point Audit.

Facebook 166

Facebook Marketing Training Template 166

Mindjumpers

AUGUST 24, 2010

The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. On each list, you can see the Top 100 videos. Where do I go? What do you think of the YouTube Charts?

YouTube 185

YouTube Video Fashion Policies 185

Mindjumpers

AUGUST 24, 2010

The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. On each list, you can see the Top 100 videos. Where do I go? What do you think of the YouTube Charts?

YouTube 183

YouTube Video Fashion Policies 183

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. About section.

Social Networking 112

Social Networking Widget How To URL 112

Pam Moore

JANUARY 17, 2018

Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” ” He also makes it clear we may see less video content. Please register for the webinar for more details to help your business succeed on Facebook and other social networks in 2018.

Facebook 164

Facebook Training Template Templates 164

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Add a description of your video.

Video 145

Video Facebook Notification API 145

Ignite Social Media

SEPTEMBER 16, 2021

Another 26% simply prefer other social networks over Facebook while 10% say their friends and family aren’t on Facebook. Fewer than 10% blame advertising or the user experience for not using Facebook. Subscribe to Social You Should Know.

Survey 148

Survey MySpace Microsoft Social Media 148

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks.

YouTube 122

YouTube Notification Video Trends 122

Ignite Social Media

JANUARY 12, 2018

A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. More Video. If you thought 2017 was the year of video, think again. Video will continue to grow in importance in 2018. Use Pinterest for Search.

Strategy 133

Strategy Social Media CPC Influencer 133

Sprout Social

OCTOBER 26, 2023

Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Let’s dig into some stats surrounding influencer marketing advertising. billion on influencer marketing advertising throughout 2023. billion on influencer marketing advertising throughout 2023.

Statistics 127

Statistics Influencer Strategy Marketing 127

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape.

Trends 60

Trends Social Media Strategy How To 60

Social Media Strategies Summit

FEBRUARY 1, 2024

Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. What is their ratio of image to video content?

Analysis 184

Analysis Social Media How To Hashtag 184

Sherrilynne Starkie

OCTOBER 15, 2018

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Canadian Media Consumption Trends. This upward trend is being driven by the adoption of smartphones. Most people think of media as being in two blocks: social media and mainstream media. What’s not down?

Marketing 199

Marketing Syndication Adwords Social Media 199

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. In a blog post the company explained: The simpler design puts more focus on your photos and videos without changing how you navigate the app. Why social networks need to change.

Social Networking 75

Social Networking MySpace Study Instagram 75

Visually SM

JULY 20, 2020

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Segment content for each social media.

Social Media 130

Social Media Engagement How To Social Networking 130

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69