Advertising ROI RSS Social Media 
Buffer Social
NOVEMBER 20, 2016
We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel.
Buzz Marketing for Technology
JUNE 15, 2009
But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.
Convince & Convert
AUGUST 23, 2013
Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Social Media Stat of the Week: 78% of U.S.
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?
Buffer Social
AUGUST 28, 2017
How do you create something that lasts in marketing and social media? In episode #58 of The Science of Social Media , we sit down with Ryan to explore the current state of marketing and social media content and how short-term thinking only creates short-term results. But for a lifetime. Let’s dive in!
Buzz Marketing for Technology
JUNE 8, 2011
Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.
Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.
Expert insights. Personalized for you.
96 
Let's personalize your content