This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
Content The Oreo tweet heard round the world (the Super Bowl "dunk in the dark" tweet) caused one ad executive to claim that he would quit his job in advertising if it was granted an award at Cannes Lions. Cottonelle scored big with a post-publishing advertising strategy. It was a win for the brand and the publisher.
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