article thumbnail

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

SMS 187
article thumbnail

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

SMS 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. The element of surprise.

SMS 97
article thumbnail

How marketing automation empowers your team, and whole org

Sprout Social

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Bringing the marketing automation process into your team How does marketing automation work? It’s a combination of many key business operations and processes that impact and feed entire orgs.

Team 110
article thumbnail

Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Why: Process is not the enemy we often make it out to be. Social media advertising is useless (or is it?). Image: Paul Townsend via Flickr, CC 2.0 . 45 Days To Compose A Tweet? Silly, But….

Campaign 194
article thumbnail

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

2) The codes have limited uses and are only capable of translating into a text string that sends users to a website, phone number or SMS. 6) Because anyone can make them, the user experience (UX) is incredibly varied and frequently very low engagement. Written with Arnaud Saint-Paul, CEO of smartsy.

Brands 274
article thumbnail

The 12 Best Chatbot Examples for Businesses

Hootsuite

Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. On the other, in the furniture industry, an in-person experience is a deciding factor in the sales process. This means they can interact with customers during the buying, and crucially, the discovery process.