Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 104

Organization LinkedIn Strategy Social Media 104

Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand. Instead we look at different metrics that determine how engaged our audiences are.

Feed 167

Feed Feedly Metrics News 167

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. Demographics lean male—the gender ratio is about 55/45%.

B2B 119

B2B Advertising Campaign Statistics 119

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Identifying key metrics that are essential for your technology brand will help you simplify the tracking process. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Socialmedia.biz

AUGUST 21, 2018

Other popular platforms, including Instagram, Twitter and LinkedIn have also quickly emerged as the go-to channels for social media marketing, where you can use ephemeral images and videos to drive conversions, generate leads, and create a more meaningful relationship with your customer base. Impressive, isn’t it?

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Oktopost

OCTOBER 26, 2022

She even discloses her “no fluff metric” mantra. It’s no surprise that Melinda relies on LinkedIn to reach her target audience, understand their career path, and generate pipeline. Affordability : Facebook is more affordable than LinkedIn and gives you the ability to have very granular targeting. Meet Melinda.

B2B 155

B2B Facebook Apple LinkedIn 155

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. What are the metrics that matter?

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. What are the metrics that matter?

Metrics 60

Metrics Engagement Social Media Training 60

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. And my bounce rate is nearly everybody?

Metrics 72

Metrics Marketing Analytics Video 72

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. billion spent in the previous year. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. Online Reputation Management- Part 1 The Problem with 'Brand Advertising' on the Web! Where is Linkedin Going Wrong? Tags: Digital Feature Digital Focus GAP Google advertising professional.

Advertising 221

Advertising Google Adwords Engineering 221

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

FEBRUARY 1, 2024

Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Start by gathering the following top-level information and social media metrics : Which social networks are they on? Once logged in, click the big box that says Discover new keywords.

Analysis 186

Analysis Social Media How To Hashtag 186

Social Media Strategies Summit

AUGUST 4, 2020

However, some B2B companies still utilize standard methods like paid advertising and cold calling. After setting your goals, you can choose which metrics to consider to track your progress. For example, if you want to get leads, you can look at metrics like clicks and conversions. Focus on LinkedIn. Set Your Goals.

B2B 130

B2B Social Media Strategy How To 130

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Media is bought, ads are placed and metrics are gathered post campaign. Advertising is hard.

Advertising 95

Advertising Adwords YouTube LinkedIn 95

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Social media advertising and campaign targeting Social media advertising and campaign reporting are key AI use cases in marketing.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Kikolani

MARCH 13, 2011

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Two key metrics I check include: Traffic - It’s hard to get exact numbers, but you can at least compare the traffic of another site to your own.

Research 153

Research Advertising Postrank Klout 153

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

NOVEMBER 5, 2021

Better understand the impact of your LinkedIn campaigns. As part of Hootsuite Impact’s migration, we’ve moved Linkedin Advertising into the main Hootsuite Dashboard along with the previously released Facebook and Instagram ads. This will match ad capabilities for Facebook, Instagram, and LinkedIn.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Ignite Social Media

MAY 27, 2021

update (that rolled out this May) by offering users a choice to “opt-out” of app tracking (that includes across other websites) while Facebook has been raising loud sirens , screaming about how the impact is hurting small business advertisers who depend on the tool to promote themselves. Here’s some fun listening on that topic.

Privacy 155

Privacy Social Media Apple Advertising 155

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. You should check how many times your content was shared on various social channels, including Facebook and LinkedIn. Return visitors is one of the most important metrics you can track. Advertising Value Equivalency. Content Marketer.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. LinkedIn, the most popular online platform for B2B, could be a good start for your employee advocacy efforts.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Training 118

Training Course Resources Social Media 118

Oktopost

OCTOBER 28, 2021

Places like LinkedIn, Twitter, and Facebook offer B2B companies new arenas to spread brand awareness and win new customers. One of the main benefits of social selling is that it is easy to connect with new leads on social media platforms such as LinkedIn. LinkedIn Sales Navigator. Top 10 Social Selling Tools.

Tools 144

Tools B2B Price ROI 144

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Takeaway: Understand user preferences regarding ad-avoidance to tailor your advertising or subscription-based strategies.

News 71

News Social Media Airlines Collaboration 71

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 69

Analysis Data Sentiment Metrics 69

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well.

Platform 95

Platform CPM CPC Advertising 95

Waxing UnLyrical

JUNE 4, 2019

A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. Metrics to gauge whether a travel app is taking off. To learn more about Danielle, connect with her on LinkedIn or Twitter. Social media’s disruption and/or amplification of the industry.

Tourism 114

Tourism Travel Startup Metrics 114

Visually SM

OCTOBER 29, 2020

Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile. To find out, the company has to check the metrics.

Social Media 130

Social Media Engagement Strategy How To 130

Ignite Social Media

AUGUST 30, 2022

Facebook, Instagram, and TikTok are the most popular social media platforms but don’t forget there are many others to choose from including Snapchat, Pinterest, LinkedIn, and YouTube. There’s a number of social media metrics you can measure, but it’s important to choose one that aligns with your goals.

Class 148

Class Social Media Strategy Marketing 148

Buffer Social

OCTOBER 2, 2023

LinkedIn + YouTube + TikTok LinkedIn With Microsoft’s Immersive Reader, LinkedIn adds text-to-speech and real-time translations, enhancing platform accessibility. Reddit Reddit has removed the opt-out option for ad personalization based on user activity, signifying a move towards a more targeted advertising model.

News 80

News Report Social Media Instagram 80

SocMed Sean

JANUARY 21, 2019

Try identifying and following their employees on networks like Twitter and LinkedIn. Social media also offers a significantly cheaper medium for advertising then traditional print, TV, and radio advertising. LinkedIn Answers and Twitter are great ways to find new potential customers.

ROI 269

ROI Social Media CSR Knowledge Base 269

yMarketingMatters

APRIL 7, 2016

Facebook Adds New Daily Video Breakdown : Facebook added new daily breakdowns for video metrics, which gives Page owners a better understanding of when their audiences are watching their videos and provides a more detailed picture of performance: Minutes Viewed: Total minutes of watch time spent on the video on a particular day.

Social Media 100

Social Media Real Estate Metrics Feed 100

Pam Moore

DECEMBER 19, 2017

The only guarantee we have with Facebook and any of the other top social networks such as LinkedIn, Twitter, and Instagram is change. How to measure and analyze – what metrics matter and where to find them. How to integrate Facebook paid advertising to ignite your Facebook Business Page engagement, leads and sales.

Facebook 166

Facebook Marketing Training Template 166

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? 10 Google Analytics metrics you should be paying close attention to on a regular basis. How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook.

Analytics 167

Analytics Google Metrics ROI 167