26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
By Eleanor Pierce Wait, don’t start snoring yet. I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool. With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Interestingly—to nerds like me, anyway—the contest makes use of a LinkedIn showcase page for entries. Why a LinkedIn Strategy? Fun, right? Maybe they’re older.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. While you’re on LinkedIn, why not connect with Firebelly too? LinkedIn Social Media MarketingLearn more ].
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.
Is Your Blog On LinkedIn?
Small Business Mavericks
FEBRUARY 16, 2015
Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Here’s the way the post puts it: Think of the time spent developing a blog post that you aren’t getting paid for as an advertising expense. Posting on LinkedIn is Great Exposure. Right now, LinkedIn is an incredibly authoritative site. But where is your blog being seen?
False Advertisement of Fast Food
OCTOBER 7, 2010
Share this on LinkedIn. Tags: False Advertisement false advertisement false advertisement of fast food false advertising It’s incredible what fast food chains get away with. Consider this example from McDonald’s. And here are some examples from other popular fast food chains. Email this to a friend? Subscribe to the comments for this post? Tweet This!
How to Use LinkedIn Ads to Find B2B Leads
MAY 13, 2016
Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. What is a LinkedIn Sponsored Update?
Why Associations Should Be Planning Their LinkedIn Exit Strategy
OCTOBER 14, 2015
Ah, LinkedIn…where would my blogging be without your Groups feature? Remember back when you could use your LinkedIn group to advertise your association’s job postings and feature your products and services for free ? Then You can follow her on Twitter @maggielmcg and connect with her on LinkedIn. Then they cut those features. Ditto the polls feature they used to offer.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.
LinkedIn and Content Marketing Work Well Together
Small Business Mavericks
FEBRUARY 24, 2015
It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. ” She suggests 7 ways to build online authority with LinkedIn : Complete your profile — this is how they know who you are when the readers check you out. Convene in relevant LinkedIn discussion groups — go where the people who are interested in your stuff are and join the conversation. It’s basic and foundational. Content Marketing Builds Online Authority.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. (Cross posted on the Fleishman-Hillard DNA blog ).
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.
How To Opt-Out of Social Ads on LinkedIn in 5 Clicks
AUGUST 11, 2011
UPDATE : LinkedIn changed the design of their social ads and posted a clarification to their policy. Oh, how I love LinkedIn! often speak and write about LinkedIn , as well as provide a great deal of training to help others get the most out of the most powerful professional networking site online. All that said, I’ve got to say that LinkedIn was wrong in this latest move.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. LinkedIn Ads. Facebook Ads.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum. Leads.
How LinkedIn Endorsements Can Work for Your Small Business
Techipedia: Tamar Weinberg
NOVEMBER 29, 2012
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. And now new data indicates that LinkedIn is more popular than ever with small business professionals, making it a free and valuable resource for growing and promoting your business, particularly through the use of a new feature called Endorsements. Let them know!”.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
LinkedIn Reaches 174 Million Members, Revenue Up 89%
The Realtime Report
AUGUST 7, 2012
LinkedIn now has 174 million members, up from 116 million one year ago. Unique LinkedIn’s revenue sources include display ads, subscriptions for premium services, and jobs board. Unlike Facebook, LinkedIn does not rely largely on advertising as a revenue source. LinkedIn CEO Jeff Weiner stated that 15% of new members originated on mobile, up from 10%.
LinkedIn Is What It Is: Personal, Employer, Business
DECEMBER 1, 2015
I opened the new LinkedIn Android app the other day and saw an unexpected message, “The One Stop Shop to Manage Your Personal Brand.” But like it or not, LinkedIn has become the place to manage your professional reputation. LinkedIn offers brands an ideal platform for employee communications — future (e.g. remember when LinkedIn launched in the early 2000s.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. The Florida Bar Association continues to encroach on lawyers’ digital real estate. Nancy Myrland. Indianapolis.
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender. Minimal Costs.
How to Opt Out of LinkedIn Internal Promotional Emails
FEBRUARY 15, 2016
I consider LinkedIn one of those necessary evils. As a professional and especially an online marketer, you have to have a LinkedIn account. However, unfortunately you have to typically wade through all of the spam that’s sent via the LinkedIn messaging system. It turns out, though, LinkedIn themselves will send you spam in your inbox there. Advertisingspam)?
Content As Advertising
AUGUST 8, 2014
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In short, it felt like native advertising is just simply sponsored content. linkedin. native advertising. paid advertising. Tags: advertising. That''s it. like an ad.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.
LinkedIn Is Still Underrated
APRIL 13, 2015
This week we discussed: Advertising online continues to get creepier and creepier. LinkedIn made a major acquisition in Lynda.com. Many people wrongly think that LinkedIn is a one-trick pony. linkedin. behaviouraltargeting bell bellcanada chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia guestcontributor heatherbackman linkedpulse linkedin lynda montrealradio morningshow morningsrockwithterryandheatherb producthunt pulse radiosegment radiostation slideshare socialmedia soundcloud technology terrydimonte morning show. It''s not. chom fm.
Facebook advertising facts
AUGUST 28, 2012
Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. A sales representative deals directly with the company but little strategic support is offered. Marketplace Ads - There are four distinct types of marketplace advertisements. Using any of the advertising vehicles will expand reach exponentially.
How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
APRIL 15, 2013
The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. Unauthorized Advertising Charge. How to Contact LinkedIn Support. LinkedIn may be one of the simplest social networks to contact. Once you find it through the help center, you can use one form for most LinkedIn issues. Mobile.
1:1 Social Advertising in B2B Marketing
Buzz Marketing for Technology
MAY 6, 2010
Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). So how much did this targeted advertising cost you say $100, $200, $1000??
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend. advertising.
LinkedIn, Social Media And Bubbles
MAY 24, 2011
Late last week, LinkedIn became the biggest U.S. Beyond the hype (the stock doubled in price on its first day of trading) to confusion ( The Atlantic ran a Blog post titled, Did Bankers Scam LinkedIn Out of Over $130 Million? ) to speculation (the International Business Times published an article titled, LinkedIn IPO: What Does This Mean For Facebook? ), there is no doubt (just take a look at the market) that LinkedIn 's IPO continues to rally tech stocks. The big question is: is LinkedIn just hype or is this the real deal? joined LinkedIn very early on.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.
Generating a Buyer Persona with Facebook Advertising
Buzz Marketing for Technology
MARCH 30, 2010
As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Share this on Linkedin. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting So do you have buyer personas at your company? Not any more …. Tweet This!
The Power Of LinkedIn For Business
FEBRUARY 10, 2013
have a love/hate relationship with LinkedIn. love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings ). hate the fact that people don't understand the true value of LinkedIn and this means that spammers roam free and unpunished. Beyond that, it's also somewhat of a challenge when a brand asks about what their play should be on LinkedIn. von Rosen is widely regarded as one of LinkedIn's premier evangelists for individuals and corporations. linkedin.
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. LinkedIn has invested a lot in its native strategy and Pinterest is now piloting an ad service. Like it or hate it, native advertising is here to stay. Because it works.
Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds
FEBRUARY 8, 2016
Hey, more power to you if you had $5,000,000+ to spend on ads last night, and even more to have your agency create and produce the ads, but I am waiting to see who the real advertisers were and are from last night. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. It’s over. Super Bowl 50 is now a part of history.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. LinkedIn Stats and Facts. 57% of LinkedIn users are male.
Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members
The Realtime Report
FEBRUARY 24, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. LinkedIn. Facebook. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0 Twitter. Let us know in the comments below.
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
Buzz Marketing for Technology
OCTOBER 3, 2008
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. To export your LinkedIn contacts to Outlook or your Gmail address book, go here and save the details of your LinkedIn connections as a CSV file.
Social Media and Procrastination
Saying It Social
OCTOBER 24, 2014
Corporate Social Media Social Media Marketing Advertising Business implications Content is King Content Marketing content strategy facebook Flipagram google+ Instagram LinkedIn Lomotif marketing Millennial Marketing Millennials Pinterest Procrastination Psychology social media The post Social Media and Procrastination appeared first on.
Facebook Advertising for Dummies (Wiley)
Buzz Marketing for Technology
AUGUST 11, 2010
Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Share this on Linkedin. We hope you agree! Tweet This! Digg this!
Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know
Ignite Social Media
JUNE 20, 2016
Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn for a whopping 26 billion dollars. The post Is LinkedIn a Sign of What’s to Come for Social Media Networks?