Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay. This will help determine when to make changes, or even drop certain networks altogether.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. I was surprised at first when I heard about LinkedIn bans, but now nothing surprises me. She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO.

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. There’s no advertising. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. MarketWatch ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. LinkedIn Pulse ). LinkedIn Pulse ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Ideally, this means you should try to encourage as much engagement with your social media platforms as possible, before the event even begins.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

JUNE 21, 2022

A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. You can also connect with him on YouTube or Linkedin. You can learn more from him by visiting OneHourProfessor.com.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. It happens. And thanks as always for reading the Webbiquity blog. So, what exactly do you do?

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Develop relationships with influencers.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 27, 2010

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. LinkedIn – 78%. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Take Grey Advertising Agency, for example. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing?

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. ” PR Pros Not Keeping Up with What Journalists Want by Spin Sucks.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on LinkedIn. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Share this on LinkedIn. How did we do this before? Real people. Share this on Bebo.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

AUGUST 2, 2019

LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. However, that outreach has to be done right to get results, and there is a certain LinkedIn etiquette it’s important to abide by. Here are five tips to help grow your LinkedIn network.

LinkedIn 121

LinkedIn How To B2B Reputation 121

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JULY 23, 2013

Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. If you come across online advertisements touting “1,000 Backlinks for $14.00” or some similar offering, run—don’t walk—away. Social media. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

JANUARY 19, 2016

21 Social Media Marketing and Advertising Stats and Facts. Social media advertising revenue will reach $9.8 LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( Just 22% of businesses use dedicated social media measurement platforms. Simply Measured ). CMS Wire ). The CMO Survey ). today to 22.5%

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

MAY 3, 2011

She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. And yes, she really knows LinkedIn. She spends her time exploring the future of advertising, social media, and emerging technologies and just being pretty cool. and never boring. Katie Rosman.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

OCTOBER 13, 2010

If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Share this on LinkedIn. Budget: We don’t need no stinkin’ budget. Nielsen BuzzMetrics. Share this on Bebo. Share this on Facebook.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 12, 2011

You’re only in advertising because you couldn’t hack it in medicine.’ Share this on LinkedIn. ‘Loser. ’ To grab the attention of your older brother, you need something really newsworthy.&#. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Share this on Bebo. Tweet This!

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

MARCH 19, 2024

According to the Social Media Marketing Report , Instagram is now the third most-used social media platform for B2B marketing behind LinkedIn and Facebook, and 52% of B2B marketers plan to increase Instagram organic activities. Moreover, one report says that Instagram advertising has potential reach of 1.63 Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

AUGUST 29, 2017

News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. First, it occupies a unique position among the leading social networks: Facebook is for family and friends, LinkedIn is for work, and Twitter is for news.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. For example, poor customer service?

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100