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CFA Institute Proposes Policy Guidelines for Social Media Content by Financial Influencers

Bill Hartzer

The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.

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Disclosure. This Is A Disclosure.

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This is the day and age of disclosure. You don't have to look far to see how important clear disclosure and transparency is. Every corporate social media guidelines has sections (sometimes pages) on the topic of transparency and disclosure. Is there a clear way to identify something as native advertising? advertising.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Source: Advertiser Perceptions. The FTC takes disclosure very seriously. Make sure you build disclosure guidelines into your agreements with influencers. Or they might do so in such a subtle way that the disclosure is effectively hidden or incomprehensible. ad and #sponsored are great hashtags to use for disclosure.

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The Current State Of Advertising's Business

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Where is the world of advertising at today? It's easy to say that advertising is dead ( it's not ). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb in 2016 by 5.7% How is the advertising industry adjusting to our ever-changing world?

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s a very common metric for paid social advertising. It might be based on industry averages or another campaign run by the brand. Staying on the right side of the law by disclosing sponsored content and adhering to advertising regulations. What does CPC mean? CPC stands for Cost Per Click. What does CPM mean?

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Multi-Level Marketing Not Multi-Level Advertising

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

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The Risks of Personal Blogging, IP & Ferraris: The David Adler Interview

Firebelly

We make it a point to hang out regularly and collaborate (disclosure: he’s a Firebelly Marketing client and our attorney). From a regulatory standpoint, marketers need to be mindful of disclosure obligations. FTC guidelines also require certain disclosures when promoting goods/services.