Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. What is the Difference Between a Published Post and an Unpublished Post?

Publishing 162

Publishing How To Facebook Advertising 162

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Affiliate sales support independent publishing. In their mind, these connection-focused posts “don’t fit with why they’re using LinkedIn.

Social Media 220

Social Media Reddit LinkedIn Research 220

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? So, they stick with the feed placements and drive up costs.

Advertising 175

Advertising Metrics Cost Sentiment 175

Kikolani

SEPTEMBER 24, 2011

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Hide Updates by Third Party Applications.

Feed 168

Feed Feedly Privacy News 168

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. I wasn’t in your feed every day because I refused to play the algorithmic game.

Video 200

Video Marketing ROI Buy 200

Jon Loomer

MAY 3, 2022

There wasn’t functionality to record, edit, and publish your show. You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). No advertising.

Facebook 203

Facebook RSS Aggregator Mobile 203

Jon Loomer

DECEMBER 18, 2022

This includes feeds, stories, Reels, apps, websites, and more. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists. First, let me explain.

Video 176

Video Facebook Report Publishing 176

Jon Loomer

JUNE 14, 2023

If you do not, the ad will not be published. The beneficiary and payer information will not appear directly on the ad or in the feed. What Will Advertisers Do? The first time I saw this, I wondered if this could create an opportunity for advertisers, at least briefly. You shouldn’t notice a difference.

Library 160

Library Advertising Cost Small Business 160

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. Publish Your Ad. You can publish ad posts to your Facebook page. When you do this, it appears organically in the feeds of your followers. It’s so simple.

Organization 199

Organization Groups Groups Policies 199

Jon Loomer

OCTOBER 10, 2022

Here’s a visual example of a Reel I’ve published… Objective. If you are publishing your Reels on Instagram and cross-posting to your Facebook page (you probably should be!), Finally, you have to check at least Facebook Feed. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. Adjust by Placement.

Instagram 198

Instagram Facebook CPM Feed 198

Sherrilynne Starkie

DECEMBER 20, 2020

Owned Media is self-published content. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. It includes partnerships, alliances, syndicates and more.

Marketing 367

Marketing Syndication Adwords News 367

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Tests are fun.

Facebook 208

Facebook Report Campaign Apple 208

Ignite Social Media

APRIL 2, 2020

Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! For this functionality to work, you must enable Duets during the final step of the publishing phase via the “Allow Duet and React” button.

Marketing 217

Marketing Authentication Trends Feed 217

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. The concept is simple: Add users to an audience based on their engagement level with one or multiple Facebook videos that you published. And it doesn’t matter whether they saw it within the news feed or clicked to get a closer look.

Engagement 206

Engagement Video Facebook How To 206

Jon Loomer

AUGUST 12, 2016

News Feed Updates. New Publisher Tools for 360 Video. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. How does this impact advertisers? News Feed Updates. Control the Ads You See.

Advertising 60

Advertising Facebook News Feed 60

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 161

Privacy Advertising Facebook Mobile 161

Jon Loomer

JUNE 1, 2022

What’s great is a similar process is available for organic posts that you publish to your page. When you’re done, you can preview all versions of your post before publishing… You can even schedule the post if you’d like. Once the test is complete, the winning version will be published to your Facebook page.

Organization 213

Organization Facebook Content Metrics 213

Jon Loomer

MAY 4, 2022

You simply connected your show’s RSS feed to your page so that when you published a new episode through your host, it would publish to Facebook. But, it would publish elsewhere as well. Facebook was simply one of the destinations my podcast went to when it was published. If you have a podcast, guess what?

Facebook 174

Facebook Apple LinkedIn Publishing 174

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. And while I’ve been trying to figure out what I was going to publish for you folks over here on Kikolani today, I’ve decided to mix a little of this, with a little of that. Twitter released their very first advertising platform.

Advertising 130

Advertising Platform Twitter Trends 130

Viper Chill

MARCH 21, 2013

A list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. Though they’re more focused on expensive social analytics, they’ve recently relaunched free accounts do allow feed tracking.

RSS 78

RSS Feed Feedly FeedBurner 78

Ignite Social Media

MAY 29, 2018

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Recent updates to the news feed algorithm has increased ad cost, according to Recode. The goal is to not overwhelm fans with too many commercials.

Buy 94

Buy CPM Facebook Price 94

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. The concept is simple: Add users to an audience based on their engagement level with one or multiple Facebook videos that you published. And it doesn’t matter whether they saw it within the news feed or clicked to get a closer look.

Engagement 148

Engagement Video Facebook How To 148

Convince & Convert

AUGUST 13, 2013

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads. Bing and Google.

Facebook 167

Facebook Insurance API Yahoo 167

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. People are receptive to advertising. ” Loyal followers will advertise for you.

Instagram 117

Instagram HootSuite UGC Influencer 117

Jon Loomer

OCTOBER 8, 2021

Here are a few of the things we covered: My love of baseball, coaching baseball, and the 1982 Brewers (and the ridiculous @TweetsFrom1982 feed ). I finally started seeing consistent traffic (I published 134 posts during that stretch). I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising.

Insurance 154

Insurance Apple Hosting Products 154

Hootsuite

JULY 5, 2022

It’s interesting they don’t actually mention main feed photo posts at all here – likely because photo posts are the least likely to get your content in front of new eyeballs, since they’re limited to your followers with no native option to repost. But the distinction between in-feed video and Reels looks to be in flux. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. The first thing you notice when you open the app and scroll through the feed is the seemingly endless amount of video content on the platform. Advertise on TikTok.

How To 132

How To Hashtag Influencer UGC 132

Jon Loomer

NOVEMBER 6, 2022

I’d ultimately create 70 videos in the month of October, publishing at least one video nearly every day of the month beginning October 3. “I haven’t seen you in my feed for years!” INSTAGRAM REELS: I now longer use the TikTok branded video to publish to Instagram and Facebook Reels. SUBJECT MATTER.

Video 186

Video Instagram Meme Facebook 186

Convince & Convert

DECEMBER 8, 2014

Ostensibly, Facebook wants to keep the News Feed less cluttered and annoying for users, and I suppose banishing overtly promotional posts will have that effect at some level. ” (because if you want a publishing service, you need to pay them). Posts that reuse the exact same content from ads. Mark Zuckerberg. .”

Facebook 168

Facebook Marketing How To Feed 168

Sprout Social

NOVEMBER 18, 2020

As video content continues to take over social feeds, get inspiration for how to refine your strategy and make your videos stand out from the crowd. With Stories, IGTV and Instagram Live alongside standard feed videos, the network is all about expanding the roles of video content. Content tips for social media video.

Social Media 109

Social Media Video Strategy Tips 109

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? advertising budget.

Advertising 102

Advertising CPM Video iPad 102

Hootsuite

NOVEMBER 14, 2023

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. Make sense? How do you become eligible for ad revenue on YouTube? Available ad formats.

YouTube 94

YouTube CPM Module Adsense 94

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

Advertising 50

Advertising Authentication Meme Film 50

Koka Sexton

NOVEMBER 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Analyse your RSS Feed Your RSS readership is just as important as tracking your visitors with Google Analytics. I have all of my blogs pushing their RSS feeds through Feedburner. The same is true about getting more readers to subscribe to your RSS feed.

RSS 40

RSS Feed Feedly FeedBurner 40

Twist Image

JANUARY 23, 2018

Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends. Investors are a bit nervous, too. What sparked it all?

Facebook 68

Facebook Advertising Feed Feedly 68