Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Do you want to reach your fans, friends of fans or non-fans.

Advertising 230

Advertising Facebook How To Guidelines 230

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. is seeking social connection: they value the “wisdom of the tribe” being part of the group.

Social Media 220

Social Media Reddit LinkedIn Research 220

Jon Loomer

JANUARY 3, 2024

Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. Upload Your Image or Video Once you’ve uploaded an image or video for your ad, you’ll be prompted to select, crop, or replace the creative for different placement groups. Let’s fix that in this post.

Groups 142

Groups Groups URL Video 142

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. People may be more likely to respond to an ad in their news feed than in their Messenger. In that case, you will use a frequency cap and may want to get a message in front of a specific group.

Feed 174

Feed Feedly Real Estate Instagram 174

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. In-feed video ads. An in-feed video ad appears at the top of YouTube search results as well as alongside related YouTube videos.

YouTube 112

YouTube Advertising CPA Cost 112

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content.

Advertising 120

Advertising Facebook Training News 120

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. When you do this, it appears organically in the feeds of your followers. In this case, you’d use a custom audience to reach this group to offer an exclusive.

Organization 199

Organization Groups Groups Policies 199

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Webbiquity SMM

AUGUST 24, 2021

Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Jon Loomer

JANUARY 12, 2020

The impulse is to create your ad for the news feed. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Desktop News Feed. Mobile Marketplace Feed. Marketpplace Category Feed and Details Page. Marketpplace Category Feed and Details Page. Desktop Marketplace Feed.

Facebook 169

Facebook Aggregator Meme URL 169

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 128

Advertising Features Facebook CPA 128

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. And it doesn’t matter whether they saw it within the news feed or clicked to get a closer look. It includes auto-play of videos that were passed over in the feed. Target a broad group to promote Video #1; exclude those who watched Video #1.

Engagement 207

Engagement Video Facebook How To 207

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. Just helpful info.

Video 200

Video Marketing ROI Buy 200

Ignite Social Media

FEBRUARY 3, 2021

The new Pages experience also includes a dedicated Pages News Feed. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. The goal of this change is to make the Page simpler and more intuitive for users and admins. Removal of Page Likes.

Brands 184

Brands Facebook Metrics FAQ 184

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. Advertisers still do this.

Campaign 152

Campaign Advertising Cost Conversation 152

Sherrilynne Starkie

DECEMBER 20, 2020

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 367

Marketing Syndication Adwords News 367

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! Paid Media Opportunities.

Marketing 217

Marketing Authentication Trends Feed 217

Forbes Social Media

SEPTEMBER 27, 2019

This is how targeted advertising functions whereby information that we largely deem uninteresting or trivial is used to create a menu of objects, from among a larger group of online advertisers, that us our information to feed us future advertisements.

Advertising 44

Advertising Feed Feedly Groups 44

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Facebook posts This is when you create a text, photo, or video post on your Facebook feed. Facebook groups Posting in Facebook groups is another great way to garner free attention for your business. To post, click “Groups”.

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. And it doesn’t matter whether they saw it within the news feed or clicked to get a closer look. It includes auto-play of videos that were passed over in the feed. Target a broad group to promote Video #1; exclude those who watched Video #1.

Engagement 148

Engagement Video Facebook How To 148

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you noticed this trend happening on your feed? We see personal content on this channel now, not just the traditional career stuff. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sherrilynne Starkie

FEBRUARY 14, 2019

Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. In the upcoming weeks, Facebook is allowing pages to participate in groups. The feature allows advertisers to target ads to U.S. Advertisers can target audiences by the top 5 percent, top 10 percent, top 10 to 25 percent and top 25 to 50 percent.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Webbiquity SMM

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. They stop checking their feeds because they are sick of the cesspool Twitter’s creators have allowed it to become.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Twist Image

AUGUST 10, 2018

My digital advertising customer experience sucks. In fact, in looking through my Facebook feed, there is nothing in there that is relevant to me anymore - at all. and the brands that are advertising to me are, without a doubt, paying a premium because of what some algorithm has defined as valuable intent. digital advertising.

Advertising 45

Advertising Software Hotels Sports 45

Sprout Social

JULY 30, 2018

Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. They play automatically when viewed from a user’s feed. But, Cinematic Pins only move when users scroll past them in their feed – they stop moving when users stop scrolling. How to Advertise on Pinterest. Promoted Pins.

Advertising 85

Advertising Embedding CPC Types 85

Firebelly

MARCH 5, 2018

It has the ability to collect information about audience behaviors: what you follow, what you click, who follows you, which groups you belong to, and so on. Using metrics and measurements, social media actually helps us target our clients’ customers and create effective advertising that satisfies their personal preferences.

Social Media 151

Social Media Marketing Overview Feed 151

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. But once you allow Meta to target anyone beyond your target group, the characteristics of your ideal audience mean close to nothing. This is why most experienced advertisers would tell you it’s almost always a waste of money to optimize for link clicks or landing page views.

Embedding 161

Embedding Eventful Cost Issues 161

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. The algorithm then finds the people within that group to perform that action. I then started seeing ad after ad for similar STYLED shoes in my feed. Not from the same advertiser or same brand. It seems crazy.

Facebook 200

Facebook System Conversation Eventful 200

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. These groups let you connect with people on an individual level. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Jon Loomer

OCTOBER 5, 2020

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Facebook categorizes your interests into the following groups: News and Entertainment. Your Ad Preferences.

Yahoo 190

Yahoo Facebook Sample Samples 190

Likeable

JANUARY 6, 2021

Personalization & Private Groups. Social media feeds are noisier than ever. So, many folks have joined private groups and forums in an effort to customize their experiences—especially on Facebook. billion people using them. billion people using them. No explanation needed.

Trends 128

Trends Social Media Forums Groups 128

Jon Loomer

JANUARY 20, 2020

I recently announced a new training program called Beyond the Boost for beginner and intermediate advertisers. The goal is to help advertisers move “beyond the boost” button and into the more advanced techniques within Ads Manager. In this case, I only used Facebook Feeds. My Reach Campaign: Concept.

Examples 206

Examples Conversation CPM Campaign 206

agora pulse

FEBRUARY 5, 2018

Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement. Groups are way more effective. At least not for free.).

Facebook 136

Facebook News Feed Feedly 136