Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 11, 2011

Facebook, which “ranks&# status updates via EdgeRank. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Google, which “ranks&# Web pages. Insights are never commoditized. .

Klout 159

Klout Nielsen Influencer Social CRM 159

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

DECEMBER 8, 2016

Because of its highly visual nature, many brands view Instagram as an extension of their print or display advertising efforts. Information your team can use to provide context to your community and keep engagement top-of-mind. When responding to users on social media, context is everything. This is a major missed opportunity.

Engagement 40

Engagement Instagram Avatar Social CRM 40

Laurel Papworth

MAY 23, 2010

In other words, SharePoint is a Microsoft product that manages the tasks and information of an organization with respect to their hierarchy levels. SharePoint can be used to host web sites that access shared workspaces , information stores and documents, as well as host-defined applications such as wikis and blogs. Related posts.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Pixlee

JUNE 6, 2017

It’s not new, but with the rise of social media use and the declining trust of traditional advertisements, it’s definitely the next big thing. What Is Social Proof? Customers are now more informed and knowledgeable than ever. Different channels (Snapchat, Facebook, Tripadvisor etc.) Humans are pack animals.

Badge 42

Badge Marketing Aggregator Influencer 42

Koka Sexton

JANUARY 14, 2013

A place that anyone can go to, get information from and communicate with knowledgable people in their industry. At the heart of sales people’s jobs is the CRM and over the past year we have even seen that the CRM is no longer enough and that it too has to become social. The Future of B2B Sales is Social.

B2B 92

B2B Social CRM LinkedIn Class 92

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Did we write letters to Hertz, Avis, Enterprise, and Budget and ask them to send us brochures so we could make a more informed choice? Social media will travel the same path. Of course not.

Press Release 143

Press Release Foursquare Social Media Travel 143

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. We sure as hell don’t lack for information at this point. 500+ TV channels.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. The same is true in social media.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. There is zero advertising on JaneNation.com, and there never will be.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Talk it up on Facebook and the blog.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media.

Social Media 116

Social Media eBook Strategy Consultant 116

Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. It can’t tackle all of your daily social media needs, but it can help a lot. What is Facebook Business Suite? The home screen now features a ton more information.

Facebook 132

Facebook HootSuite Marketing Comparison 132

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. I see this as a natural for Twitter, but Jay is right to point out the shortcomings of most companies when it comes to their facebook and blog approach.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable? Will they pursue you?

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere. But, when the next issue is printed, unless you advertise again, the flow of new customers stops.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Seek Content Inspiration Creating successful social media content isn’t just status updates.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You can be helpful, too.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 18, 2011

Most of us who are digitally savvy know that we are being served online ads based on information that Google, Facebook, and others collect about our online activities. Maybe you know in the back of your mind that advertisers are watching you, but you don’t want it to be so obvious! This effect is even worse on social networks.

Twitter 123

Twitter Price Travel Buy 123

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? – Posted using Chat Catcher [link] Aussie_Sheila Great post! Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 23, 2010

thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore. I rarely communicate with the end.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population).

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134