Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

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Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Could be they want you to feel sorry for them, attend their event or spend your life crying and complaining like they do. Current state of Facebook marketing 2018. Episode Highlights.

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Feed Feedly News Facebook 167

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 259

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

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LinkedIn Instagram Tips HootSuite 107

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

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Jon Loomer

NOVEMBER 13, 2023

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. How Might You Use Reminders Ads?

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Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

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Strategy Facebook Marketing Groups 52

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Jon Loomer

JANUARY 19, 2022

That doesn’t mean you should abandon the pixel or targeting built off of pixel events. Second, engagement with these videos gives advertisers retargeting capabilities. Of course, advertisers can create audiences based on engagement with Instant Experiences , including: People who opened the Instant Experience.

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Facebook Instagram Advertising Engagement 206

Firebelly

MARCH 5, 2018

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. I gave mom a general overview of “The Facebook,” its ability to deliver current events and relevant news stories, to be a resource, and to connect with friends far and wide.

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Social Media Marketing Overview Feed 151

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

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Construction Advertising Industry API 186

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. But there are times when broad targeting is bound to fail.

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Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Unlike PPC of the past, modern Facebook advertising lets you get granular with your targeting, only serving ads to relevant users.

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Advertising Strategy Facebook How To 111

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. It is not to screw marketers and force them to pay.

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Advertising Facebook Training News 120

Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. Most advertisers understand that bots and spam seem to come from some countries more than others. The solution is custom pixel events and optimizing for conversions. This is important.

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Facebook Eventful Campaign Conversation 204

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Paid advertising.

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Content Marketing Advertising Analysis 375

Likeable

OCTOBER 14, 2020

Even far smaller events prompted pauses for some of our brands. Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. In the years that we’ve been doing social media, responses to crises have morphed considerably. Indonesian Tsunami?

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Brands Marketing Message Boards Advertising 127

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

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Twitter B2B LinkedIn Brand Monitoring 228

Jon Loomer

MARCH 14, 2022

As mentioned above, there are times when Facebook optimizes for quality events. Sometimes, advertisers can micro-manage in this case. First, I’d say that the inexperienced advertiser should always keep it simple. In those cases, click fraud and accidental clicks won’t mislead Facebook to use that placement.

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How To Facebook URL Cost 198

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. Advertisers still do this.

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Campaign Advertising Cost Conversation 153

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

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Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

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Strategy Facebook Marketing FAQ 118

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Eventful Newsletter CPM CPC 194

Twist Image

AUGUST 10, 2018

My digital advertising customer experience sucks. I'm speaking at a conference soon, and wanted to know what the official hotel is for the event. I Googled the event. Now all I see are ads for this event. This is where digital advertising falls down. Digital marketing and advertising is not easy.

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Advertising Software Hotels Sports 45

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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B2B Marketing Mobile CPM 279

Jon Loomer

MARCH 29, 2022

Advantage Lookalikes is automatically enabled for new, duplicated, or draft ad sets using a lookalike audience when optimized for conversion, value , or app events. Like Advantage Lookalikes, Advantage Detailed Targeting is automatically enabled for conversion, value, and app event optimization. Maybe for new advertisers.

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Campaign Advertising Features Conversation 188

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

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Instagram Facebook Marketing Features 107

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. You choose the optimization event within the ad set. The goal is to get you the most optimization events at the lowest cost. Not from the same advertiser or same brand. It seems crazy. How Optimization Works.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. And advertisers can stand to learn a few things from them. Marketers may want to follow suit. important; }.

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Influencer Trends Marketing Guidelines 145

Taylor Marek

FEBRUARY 4, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&#

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Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

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Marketing Authentication Template Templates 102

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Why might someone have the “Digital Marketing” interest, for example? You can view the specific interests advertisers use to target you. Advertisers and Businesses.

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Yahoo Facebook Sample Samples 191

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. This is a guest post by Gregory Smith. Hold on to your seats, as I unfold.

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Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook advertising stats. Facebook advertising stats.

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Jon Loomer

AUGUST 12, 2016

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Updates include… Blocking Ad Blockers.

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Advertising Facebook News Feed 60

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week.

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