Trending Sources

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. This is the algorithm that controls what you see in your News Feed when you log into Facebook. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 83

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. The platform’s special  news feed algorithm  enables companies to target a community based on the information people share on their profiles. ?The Earlier this year a study revealed that the  organic reach for brands declined  to 2-6%.

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.

Feed 25

Instagram’s New Algorithm – What You Need to Know

Mindjumpers

It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. The question now is, does Instagram need it too? What This Means for Brands.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.

Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams

SocialTimes Twitter

source told Wagner the packages are priced at $2 million to $8 million per advertiser, depending on ad quantity and placement (in-game versus pregame or postgame), and vice president of North American revenue and global revenue strategy Matt Derella told Wagner in an interview that Twitter aims to sell 10 to 15 of those ad packages. According to Wagner, advertisers will be able to add branding to these feeds. Pre-roll ads ahead of a total of 90 highlights (up from 75 in 2015) from all NFL games, not just the ones included in Twitter’s streaming package.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.

How To Think About Mobile Advertising

Twist Image

Marketers can say whatever they want about advertising. As a marketer, my gut reaction is always the same: "whoops. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. This is the new creative imperative that all marketers should be thinking about. advertising. content marketing. adweek.

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. For many busin esses, the long-term value is the tipping point between profitable and non-profitable advertising. Marketing advertising

Visits to Facebook Canvas Ads Average 31 Seconds

SocialTimes Facebook

Facebook introduced its Canvas  full-screen immersive advertising product for iOS and Android phones in February, and the social network provided a progress report Thursday. Advertising/Marketing Facebook Android Brazil Call-to-Action Buttons calls to action Canvas Facebook for Business France Germany images India iOS Italy mexico mobile Multimedia News Feed Photos Thailand Turkey U.K.

5 Ways to Beat the Facebook News Feed Update

Proactive Report

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see.  So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. certainly have. Simple.

Feed 14

Facebook Pages Paid for 31.68% of Total Reach in April (Report)

SocialTimes Facebook

percent of the 5,000 Facebook pages it studied in April  used Facebook advertising, which accounted for 31.68 Locowise said in a blog post  announcing its April findings: 50 percent more advertisements were served in 2016 than in 2015, and advertisers are now paying 5 percent more than what they used to last year per ad. percent of their total reach. percent from March.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)

General Motors and Logitech Dominate the #CES2016 Feed

Convince & Convert

We are only a month away until the Iowa caucuses take place, and local TV stations are being flooded with campaign advertisements starring our favorite GOP candidates. Tech: #CES2016. Some highlights? In turn, t he Chevy Bolt could be the most significant debut vehicle from the manufacturer in decades. For even more further insights, see how we have been covering the event here.

Feed 15

Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. ProBlogger: 94,647.

RSS 43

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways. Therefore, developing an effective video content strategy on Facebook should be an essential tactic for marketers.

Video 59

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.

Online Video Is Just As Expensive As TV Advertising

Twist Image

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? It''s also about more than advertising. to do something more than simply advertise. Seth Godin often says that advertising is a tax that brands pay for mediocre products (or something like that). Brands need to feed that beast at a voracious pace.

Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. They’re the biggest (open) blog advertising network that I’m aware of, though in recent years they have featured more and more sites which aren’t blogs. Income : I’ve based this of what has been sold over the last 30 days.

PR Pros Must Embrace the PESO Model

Spin Sucks

And on the other side, there are voices such as Monique Bonner , the vice president of marketing at Dell, who told Mashable, “It drives me crazy when PR people say they aren’t in marketing.” ” PR is marketing. On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. And change is hard.

Forums 123

Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. The issue is native advertising’s potential to confuse readers about what is and what is not news. Like it or hate it, native advertising is here to stay.  Because it works.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!

B2B 105

How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is:  [link]. Listen Now .

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 2x visitors now come from Facebook compared with its other advertising platforms. return on investment on Facebook advertising.

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. When you create or follow a list, you may also see some posts from that list in your main News Feed. Facebook Social Media Marketing Marketing Social media marketing

Facebook Adds Slideshow Feature to iOS App

SocialTimes Facebook

Facebook also shared the following instructions for users looking to create their own Slideshows: If you’ve taken more than five photos or videos in the past 24 hours, Facebook will give you a preview of a pre-made slideshow at the top of your News Feed  in the “What’s on your mind” box when you open the Facebook app. Readers: What are your thoughts on this new feature?

Vimeo 16

Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

What Facebook Says You Shouldn’t Do in Your Facebook Marketing. So essentially, don’t do this (but in Facebook organic post form): Why Facebook is Changing Facebook Marketing. Ostensibly, Facebook wants to keep the News Feed less cluttered and annoying for users, and I suppose banishing overtly promotional posts will have that effect at some level. Mark Zuckerberg.

Companies Invest More in Social Media Marketing in 2014

Unspoken

One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? Facebook Advertising Tips.

Tips 118

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Having a HUGE Twitter following is really good for your overall marketing efforts. Hold on to your seats, as I unfold.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It should be measured and analyzed just as any other type of advertising or direct marketing activity.

B2B 74

Webinars for Beginner, Intermediate and Advanced Facebook Advertisers

Jon Loomer

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. Brief: The Facebook News Feed. It is not to screw marketers and force them to pay. Targeting 101.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Flexibility : The variety that SMS marketing offers is almost endless.

SMS 123

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. The use of sponsored content and native advertising also continues to increase as publishers look for additional sources of revenue.

SEO 79

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. Proximity.

How To 120

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. You’ll never ever hear from me that advertising is a replacement for your content.

CPC 20

A Guide to Marketing on Tumblr

Mindjumpers

Tumblr’s functionalities can be compared to those of Twitter; follow other users and see their posts in a feed on your so-called Dashboard, get re-blogged by others for a viral spread of your content, send messages to other bloggers and tag your posts for the ability of other people to find your content through a search function. Tumblr has begun to offer paid advertising.

Tumblr 119

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. You’ll never ever hear from me that advertising is a replacement for your content.

CPC 20

Social Marketing’s Biggest Moments in the Last 5 Years

Simply Measured

Over the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. Here are the six biggest moments in social marketing in the last five years. At the time, advertisers saw plenty of return from this cost effective strategy.

The State Of Marketing And The Missed Opportunities

Twist Image

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to channels to technology to content to newer opportunities - the base of communications is still highly derivative of past metrics. Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. There is no fatigue in terms of digital advertising. advertising.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. Where we can market to them? than we find on storytelling.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. by Forbes.

Brands 117
32.29 μs: 764.0 ns, 12.91 μs, 57.00 ns 126.8 ms: 116.3 μs, 2.514 ms, 123.1 ms