Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
Facebook Testing New Multiproduct News Feed Ads
NOVEMBER 16, 2016
Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Readers: Have any of these ads made their way into your News Feeds ? Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosClicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. Study commissioned by Trusted Media Brands.
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. Marketing messenger Messenger Platform Messenger Platform v1.3 Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3, Sponsored Messages Demo.
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. This is the algorithm that controls what you see in your News Feed when you log into Facebook. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. So if you are looking to drive conversions and customers from Facebook advertising, it’s clear that you must think mobile-first. In mobile advertising, location is often the strongest signal of consumer intent. When consumers engage with digital advertising on their smartphones, they often convert by calling. Facebook advertising is different than search advertising.
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. 1. Tread carefully during election windows. Think through your bidding strategy.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. The question now is, does Instagram need it too? What This Means for Brands.
How To Think About Mobile Advertising
JANUARY 16, 2015
Marketers can say whatever they want about advertising. As a marketer, my gut reaction is always the same: "whoops. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. This is the new creative imperative that all marketers should be thinking about. advertising. content marketing. adweek.
What Facebook’s News Feed Algorithm Means To Your Reach
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. For many busin esses, the long-term value is the tipping point between profitable and non-profitable advertising. Marketing advertising
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
This blog will be similar to our News Feed FYI blog.). Clarified calculations: We’ll clarify some calculations to make sure they reflect how our products are being used by advertisers. For example, with the launch of Canvas in February, we gave advertisers the ability to create an immersive native experience on Facebook. More details from the social network are included below.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.
Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
JUNE 23, 2016
source told Wagner the packages are priced at $2 million to $8 million per advertiser, depending on ad quantity and placement (in-game versus pregame or postgame), and vice president of North American revenue and global revenue strategy Matt Derella told Wagner in an interview that Twitter aims to sell 10 to 15 of those ad packages. According to Wagner, advertisers will be able to add branding to these feeds. Pre-roll ads ahead of a total of 90 highlights (up from 75 in 2015) from all NFL games, not just the ones included in Twitter’s streaming package.
Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers
MARCH 21, 2013
Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. ProBlogger: 94,647.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? It''s also about more than advertising. to do something more than simply advertise. Seth Godin often says that advertising is a tax that brands pay for mediocre products (or something like that). Brands need to feed that beast at a voracious pace.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
Save Time and Effort With Facebook Saved Audiences
NOVEMBER 23, 2016
Advertising/Marketing Facebook Ad Targeting age Algorithms Behaviors custom audiences Elite SEM gender Google Analytics Income Interests Jackson Salzman Lookalike Audiences News Feed power editor Purchasing Habits Saved Audiences Targeted AdsThere are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. How do you do this?
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Advertising. As always, a healthy portion of Facebook’s conference call to discuss its third-quarter-2016 financial results revolved around advertising. We know that marketing shifts take time. Ads optimized for each platform often perform better, so marketers are increasingly tailoring their creative for mobile. News Feed. The company posted revenue of $7.01
General Motors and Logitech Dominate the #CES2016 Feed
Convince & Convert
JANUARY 11, 2016
We are only a month away until the Iowa caucuses take place, and local TV stations are being flooded with campaign advertisements starring our favorite GOP candidates. Tech: #CES2016. Some highlights? In turn, t he Chevy Bolt could be the most significant debut vehicle from the manufacturer in decades. For even more further insights, see how we have been covering the event here.
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. They’re the biggest (open) blog advertising network that I’m aware of, though in recent years they have featured more and more sites which aren’t blogs. Income : I’ve based this of what has been sold over the last 30 days.
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Facebook’s numerous changes to its algorithm have many marketers scratching their heads. That’s basically saying, “Sorry, but this is going to cause a 42 percent drop in reach.” If that doesn’t make your heart stop, you’re probably not a marketer. Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend? With the social network changing the content users see every few months, every business is scrambling to keep up. Possibly. Facebook wins this one. So what’s the answer?
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways. Therefore, developing an effective video content strategy on Facebook should be an essential tactic for marketers.
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. The issue is native advertising’s potential to confuse readers about what is and what is not news. Like it or hate it, native advertising is here to stay. Because it works.
Facebook Testing Ads in Groups
OCTOBER 11, 2016
Facebook said during its second-quarter-2016 earnings call that it may reach the maximum ad load for News Feed by the middle of next year, so with groups boasting more than 1 billion monthly active users , and the topics of those groups providing targeting opportunities, it makes sense for the social network to explore this route. Advertising/Marketing Facebook Ad Targeting Australia Canada Groups Ireland Josh Constine MAUs mobile Monthly active users New Zealand News Feed Second quarter Second-Quarter Earnings Call Targeted Ads Techcrunch
Visits to Facebook Canvas Ads Average 31 Seconds
MAY 26, 2016
Facebook introduced its Canvas full-screen immersive advertising product for iOS and Android phones in February, and the social network provided a progress report Thursday. Advertising/Marketing Facebook Android Brazil Call-to-Action Buttons calls to action Canvas Facebook for Business France Germany images India iOS Italy mexico mobile Multimedia News Feed Photos Thailand Turkey U.K.
Two Cheers for Facebook’s Celebrity Influencer Crackdown
NOVEMBER 2, 2016
When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? This week, the social media giant began requiring public figures with verified profiles to adhere to its policy for advertiser-sponsored posts. non-promoted) posts by influencers are likely to lose currency in the News Feed. It’s hard to take Facebook’s announcement as anything but a threat to pay-for-play influencer marketing.
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
And on the other side, there are voices such as Monique Bonner , the vice president of marketing at Dell, who told Mashable, “It drives me crazy when PR people say they aren’t in marketing.” ” PR is marketing. On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. And change is hard.
5 Ways to Beat the Facebook News Feed Update
JULY 4, 2014
You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. certainly have. Simple.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. When you create or follow a list, you may also see some posts from that list in your main News Feed. Facebook Social Media Marketing Marketing Social media marketing
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 2x visitors now come from Facebook compared with its other advertising platforms. return on investment on Facebook advertising.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!
Facebook Pages Paid for 31.68% of Total Reach in April (Report)
JUNE 1, 2016
percent of the 5,000 Facebook pages it studied in April used Facebook advertising, which accounted for 31.68 Locowise said in a blog post announcing its April findings: 50 percent more advertisements were served in 2016 than in 2015, and advertisers are now paying 5 percent more than what they used to last year per ad. percent of their total reach. percent from March.
Facebook Offers Brands a Revamped Offers Experience
AUGUST 30, 2016
Coupon codes: Advertisers will be able generate unique coupon codes for each person who claims an offer (coming soon). Facebook offered more details on the improvements to Offers in a Facebook for Business post : Facebook Offers makes it easy for advertisers to share their discounts and promotions where people are—on their mobile devices.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Facebook Just Told Us How to Do Facebook Marketing
Convince & Convert
DECEMBER 8, 2014
What Facebook Says You Shouldn’t Do in Your Facebook Marketing. So essentially, don’t do this (but in Facebook organic post form): Why Facebook is Changing Facebook Marketing. Ostensibly, Facebook wants to keep the News Feed less cluttered and annoying for users, and I suppose banishing overtly promotional posts will have that effect at some level. Mark Zuckerberg.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery.
How to Cut Out Advertising in Favor of Inbound Marketing
Convince & Convert
AUGUST 23, 2013
Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Listen Now .