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Top 10 Demand Generation Tools for 2024

Oktopost

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool? Email marketing tools offer list nurturing with segmentation and automation.

Tools 62
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A Demand Generation Guide for Marketers

Koka Sexton

Demand Generation Basics: What is Demand Generation and Why Do it? Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Define your target audience. A/B testing.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 128
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Agency Basics: How to Make Money as a Social Media Marketing Agency

agora pulse

Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer. If you’re new to the agency world, it’s easy to assume that yours should simply offer social media management.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

Marketing 131
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Paid Social Media for B2B: Strategies that Get Results

Oktopost

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media.

B2B 136
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Top 5 benefits of a Pinterest business account

Sprout Social

Drive website traffic. This is one great way to immediately start driving website traffic from your Pinterest profile. To add, a Pinterest business account gives you access to rich Pins , a type of Pin that offers more information about your landing page than a regular Pin. Increase brand authority.