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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? On the hunt for traffic, email sign-ups or demo downloads?

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Hashtag Challenge.

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Instagram Reels: What Brands Should Know

Ignite Social Media

With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. While it is still new, Reels has yet to be monetized (meaning no ads are appearing in the Reels feed YET).

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How To Create a Strong Social Media Advocacy Program

Hootsuite

According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. Request a demo of Hootsuite Amplify. Book a personalized, no-pressure demo to see it in action.

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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

As part of Hootsuite Impact’s migration, we’ve moved Linkedin Advertising into the main Hootsuite Dashboard along with the previously released Facebook and Instagram ads. Amplify admins will soon be able to edit, delete, and send content back to drafts directly from the ‘All Content’ feed in Amplify. Request a Demo.

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Facebook Dark Posts Come into the Light – Finally!

Unmetric

The feature will allow users to see the ads a Page is running — even if the ads are not in the user’s News Feed. This applies to all businesses and advertiser Pages on Facebook — not just Pages running political ads. Sign up for demo and we’ll show you. SIGN UP FOR A DEMO. What it Means for Brands.