Pam Moore

FEBRUARY 24, 2018

However, they do not comment on our Facebook posts. I didn’t need to buy into the fake Instagram followers, fake comments or engagement. It is true that big changes are coming to Facebook. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Feed Feedly Metrics News 167

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.

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Advertising Metrics Cost Sentiment 176

Buzz Marketing for Technology

JANUARY 11, 2011

All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it. What you need to focus on is the content and optimizing it in order to get likes and comments which will help drive the amount of people that Facebook will show your page to.

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Feed Feedly News SEO 264

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Ignite Social Media

JULY 1, 2016

The algorithm itself looks at comments, likes, and other factors to rank the stories for each individual user. Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. Don’t freak out just yet though, people.

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Feed Feedly News Facebook 110

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

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Construction Advertising Industry API 186

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. It’s also where beginner advertisers struggle most.

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Advertising Facebook Training News 120

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

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Advertising Strategy Facebook How To 111

Jon Loomer

APRIL 12, 2022

When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions. When done right, both users and advertisers benefit. The bid is how much the advertiser is willing to pay to get their desired action.

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Facebook Advertising Engagement Cost 200

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. Advertisers still do this.

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Campaign Advertising Cost Conversation 153

Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. First, I’d say that the inexperienced advertiser should always keep it simple. Let me know in the comments below! If you don’t get the quality actions, Facebook will stop using that placement (in theory). Every Placement is Different. What Should You Do?

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How To Facebook URL Cost 198

Jon Loomer

MAY 11, 2022

When you have better context, you can make more informed decisions with your advertising. Let me know in the comments below! If you’ve run video ads on Facebook, you probably understand the concept of auto-play. This can be both good and bad, of course. Movement can be powerful. What have you seen?

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Video Facebook Metrics Feed 193

Jon Loomer

JUNE 14, 2023

What Will Advertisers Do? The first time I saw this, I wondered if this could create an opportunity for advertisers, at least briefly. If you’re a small advertiser and you run into this requirement for the first time, are you just going to guess and push through the steps? Let me know in the comments below!

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Library Advertising Cost Small Business 161

Buffer Social

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed.

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Feed Feedly News Facebook 111

Proactive Report

JULY 4, 2014

They need to comment on it and share it with their friends. Just because it is a video won’t get those likes, comment and shares. We’re adding that to the factors we considered previously, which included likes, comments and shares.” Use the News Feed post advertising option. Yes, you should be advertising on Facebook.

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Feed Feedly News Facebook 90

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Let me know in the comments below! This was not an easy transition.

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Video Marketing ROI Buy 200

Jon Loomer

JANUARY 3, 2024

Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. Let me know in the comments below! When you create a Meta ad campaign, are you making sure that your image, video, and text all look the way they should in each placement? Let’s fix that in this post.

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Jon Loomer

AUGUST 28, 2023

I think some advertisers assume this will be optimized for actions like new followers, but your goal Result is the visit itself. You can track engagement with your ad (reactions, comments, and shares). Let me know in the comments below! The performance goal will default to Instagram Profile Visits. There are no other options.

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Campaign Conversation Instagram Metrics 147

Jon Loomer

AUGUST 12, 2016

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Updates include… Blocking Ad Blockers.

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Advertising Facebook News Feed 60

Jon Loomer

MARCH 29, 2022

Displaying relevant comments below your ad. I think this is mostly about what it means for the future of Meta advertising. Maybe for new advertisers. It can simplify things for new advertisers who aren’t sure what levers to pull and what to leave alone. Let me know in the comments below! Varying aspect ratio.

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Campaign Advertising Features Conversation 188

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

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Privacy Advertising Facebook Mobile 163

Jon Loomer

JANUARY 19, 2022

Second, engagement with these videos gives advertisers retargeting capabilities. The greater engagement rates can give advertisers targeting capabilities to reach people who provided clear buying signals based on watching a product video, for example. Let me know in the comments below! Facebook Engagement Custom Audiences.

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Facebook Instagram Advertising Engagement 206

Keyhole.co

JANUARY 20, 2024

A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. A Facebook group essentially becomes free advertising. Learn how to live stream effectively Video content wins more likes and comments than any other form of content.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

MAY 3, 2022

The comments I’ve seen about it make that obvious. No advertising. Let me know in the comments below! If anything is clear in the past 24 hours, it’s that there’s a deep misunderstanding of what Facebook Podcasting even was. Know that this wasn’t unique content that podcasters created for Facebook.

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Facebook RSS Aggregator Mobile 204

Ignite Social Media

APRIL 15, 2024

Beyond just leveraging this content on the influencers’ own channels, Big Lots has found great success in repurposing the influencer-generated assets across their own website, email marketing, and paid advertising campaigns. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

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Influencer Retail Marketing Discount 101

Jon Loomer

OCTOBER 13, 2021

Some people comment and like a lot. Do you get spam or worthless comments? Most advertisers understand that bots and spam seem to come from some countries more than others. These are often go-to audiences for advertisers to target those who are closest to your brand and most likely to act. Some people click a lot.

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Facebook Eventful Campaign Conversation 204

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. Let me know in the comments below! It’s so simple. Yet, it’s annoyingly easy to miss. Let me show you… Restricted or Open? .” Publish Your Ad.

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Ignite Social Media

FEBRUARY 3, 2021

Having the ability to comment directly from the News Feed allows increased visibility for your brand by those following your Page and an opportunity for additional proactive engagement. The new Pages experience also includes a dedicated Pages News Feed. Removal of Page Likes.

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Brands Facebook Metrics FAQ 184

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

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Instagram Facebook How To Feed 167

Jon Loomer

NOVEMBER 13, 2023

Let me know in the comments below! Select “Reminders Set” as the engagement type. The performance goal will be “Maximize Reminders Set” with no ability to change it. Only Instagram placements are available (Instagram Feed and Stories), even if you use Advantage+ Placements. How Might You Use Reminders Ads?

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Instagram How To Eventful Upcoming 177

Jon Loomer

SEPTEMBER 18, 2023

Let me know in the comments below! Let’s go… Current Placements In case a definition is necessary, placements are where your Meta ads might appear when displayed in front of your target audience. The classic example is in your mobile Facebook news feed. Placements are selected within the ad set.

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Feed Feedly Real Estate Instagram 174

Jon Loomer

JANUARY 12, 2020

As you can imagine, advertisers could abuse that. Let me know in the comments below! The impulse is to create your ad for the news feed. You know that other placements exist. But, you just assume it will look fine in those cases, too. This is a mistake. The specs are different from placement to placement. Desktop News Feed.

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Facebook Aggregator Meme URL 170

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. It would make a lot of sense to allow advertisers to create audiences based off of Listens, too. Let me know in the comments below! What About Shared Posts? It’s very early.

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Facebook Report Campaign Apple 208

Ignite Social Media

MAY 6, 2021

Alternatively, we see more storytelling, feel-good posts, more friendly reactions, meaningful comments and celebrating victories or milestones with others and it’s not all work-related. If your brand is looking to target consumers or businesses – LinkedIn can help advertise toward both and offer more than 200 targeting characteristics.

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LinkedIn Marketing Eventful Compete 202

Keyhole.co

FEBRUARY 9, 2024

Engage with your followers Constantly engage with your audience by responding to their comments, messages, and reviews. They can be liked, commented on, and shared. These can be shared, commented on, or reacted to, and users can message you directly by clicking on your profile. Simply click the “What’s on your mind?”

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Strategy Facebook Marketing Groups 52

Jon Loomer

OCTOBER 7, 2020

Let’s talk through a few ways that you can use Facebook video engagement custom audiences in your own advertising strategies. Let me know in the comments below! Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. Understand that this isn’t just about video ads.

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Engagement Video Facebook How To 207

Ignite Social Media

APRIL 2, 2020

Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets. Paid Media Opportunities. Targeting Capabilities.

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