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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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How Multi-Advertiser Ads Work

Jon Loomer

I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. If someone engages with that ad, the multi-advertiser carousel appears below it.

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X Expands Vertical Video Feed Ads to All Advertisers

Social Media Today

X says that over 100 million users watch vertical video in the app every day.

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X Makes Its Vertical Video Feed Ads Available to All Advertisers

Social Media Today

X says that over 100 million users watch vertical video in the app every day.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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X Makes its Vertical Video Feed Ads Available to All Advertisers

Social Media Today

X says that over 100 million users watch vertical video in the app every day.

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Facebook Tests New Topic Exclusions for Advertisers Within News Feeds

Social Media Today

Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.

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