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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. We partnered with our client, Altar’d State, for the Retail & E-commerce category. 88% year-over-year increase in last-touch sales attribution from social media.

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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

So, how accurate are the interests that Facebook advertisers can use to target you? Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks.

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New Social Media Advertising Opportunities Outside of Facebook

Ignite Social Media

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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2021 Social Media Predictions

Ignite Social Media

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.