Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them.

Metrics 214

Metrics Examples Facebook How To 214

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Jon Loomer

AUGUST 9, 2023

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. Here’s an example. Advertising Philosophies 4. Campaign Structure 5. Ads Terminology 1.

Advertising 148

Advertising Campaign Cost Compete 148

Jon Loomer

OCTOBER 16, 2023

Another example: Value optimization. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns.

Campaign 173

Campaign Price Conversation Advertising 173

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign.

Metrics 168

Metrics CPM Advertising CPC 168

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. There are many examples of a performance goal that is available across multiple objective options.

Campaign 210

Campaign Eventful Conversation Instagram 210

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. There are tons of variables that go into any given social media ad campaign, though.

Advertising 144

Advertising Campaign Social Media How To 144

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. Advantage+ Shopping combines them in one campaign.

Campaign 177

Campaign URL Advertising Analytics 177

Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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Advertising Conversation Cost Video 153

Jon Loomer

NOVEMBER 7, 2022

That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager. I’m not going to claim to be a TikTok advertising expert. Campaign Creation.

Campaign 200

Campaign Advertising Price Facebook 200

Jon Loomer

JUNE 28, 2023

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.

Campaign 161

Campaign Types Strategy Process 161

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. Today, I want to walk through an example of it in use. An example might look like this: [link]. One approach is using URL parameters. Background.

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URL Examples Facebook Analytics 204

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 134

Campaign Engagement Marketing Hashtag 134

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 108

Advertising Social Media Strategy Tools 108

Jon Loomer

MAY 8, 2023

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. Let me provide an example… Meta created Reach optimization for bigger budgets to help improve brand awareness.

Advertising 174

Advertising Skills Campaign Video 174

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Social commerce is big business.

Examples 221

Examples Retail Instagram Buy 221

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. Today, I want to give you an example of just how powerful this approach has been for me. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. My Reach Campaign: Set-up.

Examples 203

Examples Conversation CPM Campaign 203

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? There are countless examples of social proof online.

comScore 299

comScore Marketing Case Study Review 299

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . How to advertise on TikTok. important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Why do you need a Paid Media Plan in Digital Marketing? billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

Influencer 141

Influencer Retail Marketing Discount 141

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. But my example will be using campaigns. Hover over the name of the campaign. Once you pin a campaign, it will move to the top.

Campaign 186

Campaign Facebook Features Examples 186

Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. In this scenario, Sharon signing up for yoga class the next day would be attributed to the campaign as an Engaged-view conversion. Here’s an example… Let’s break down what this means: 1. Let’s simplify this.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

Advertising 178

Advertising Video Metrics Issues 178

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 90

Analysis Report Examples Tools 90

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022?

Strategy 195

Strategy Marketing Automotive Campaign 195

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 124

Strategy Sentiment Marketing Analysis 124

The Realtime Report

JANUARY 27, 2020

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 190

Marketing Advertising Posterous Campaign 190

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences.

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 96

Metrics Influencer Marketing Survey 96

The Realtime Report

JANUARY 26, 2020

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 179

Marketing Advertising Posterous Campaign 179

Jon Loomer

JANUARY 24, 2024

While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. We also want a solution that is in line with Meta’s current philosophy and campaign creation flow. Let’s first review the problem and an example of ads optimization gone wrong. It all goes downhill from there.

Advertising 172

Advertising Eventful Campaign Engagement 172