agora pulse

DECEMBER 17, 2019

The older millennials through to the boomer generation have a higher disposable income, have less financial burdens, and are more open to advertising than younger (perhaps more jaded) users. Marketers are now using TikTok to amplify Instagram campaigns and vice versa. This isn’t bad news for marketers. TikTok Example.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. It''s not always the big campaigns and gestures that win in social media. Advertising this week in social social media social networks PR content'

Social Media 165

Social Media Tumblr Authentication comScore 165

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. It’s clear that if you are thinking of running your own YouTube campaign, you will have some competition. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 Tips from Mashable on how to make the best of both worlds: Make your social campaigns search-friendly. Experiment with keyword advertising on social media sites. times more likely to search on that brand’s terms.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Buffer Social

JANUARY 25, 2018

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. On top of these statistics, comScore’s 2017 U.S. Marketers are also planning to spend more on video advertising in 2018.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

MARCH 17, 2016

If you run a campaign offering free supplies to the user who uploads the winning video documenting the creation of a work of art, it not only encourages and motivates your consumers, but also gets your company’s name out there. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%.

Video 60

Video UGC Content comScore 60

Convince & Convert

JANUARY 25, 2016

Image via ComScore. For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). Your campaigns would look like this: Audience 1 = 1–14 days. The only downside is that many people do it so wrong.

Adwords 60

Adwords comScore How To URL 60

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

MAY 29, 2018

comScore ]. ” You’ll begin to realize that serious weekly or monthly reach goals are hard to achieve without advertising. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. Wordstream ].

Platform 152

Platform Campaign Video YouTube 152

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. How many of them are yours?

Statistics 145

Statistics Marketing HootSuite Advertising 145

Mindjumpers

AUGUST 9, 2010

Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.] Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue. Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? SONY $294,308,077.

News 110

News Report Social Media Reputation 110

ProBlogger

MARCH 15, 2016

Facebook’s accurate targeting lets you advertise to a highly defined audience of only people who are likely to be interested in your product. When the right people see the right message at the right time, the advertising tends to be more effective. This has the potential to increase RIO on advertising as well. Campaign ideas.

Social Media 34

Social Media comScore Small Business Mobile 34

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Audiense

MARCH 13, 2017

Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100.

Groups 125

Groups Groups Data Analysis 125