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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Resources: Download the entire ComScore Digital Year in Review here. What’s your social currency?

Facebook Under Fire: Do Marketers Care?

SocialTimes Facebook

The underreporting (video duration) or over-reporting (video views to 100 percent) doesn’t materially affect the results of campaigns. In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. Although protective of its data (commonly referred to as a “walled garden”), I’ve always seen Facebook take the matter of data integrity very seriously.

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

Head of client measurement Erik Johnson  provided more details on the plans for Atlas in a blog post : More than 300 of the world’s top advertisers have run measurement campaigns with Atlas in the past 18 months. Partners such as Airbnb and State Farm continue to see great results and generate significant business value from the insights in their Atlas-measured campaigns. Facebook announced Friday that its Atlas  advertising platform will phase out its ad-serving activities to focus on measurement. Beginning today, we’ll start winding down the ad-serving portion of Atlas.

The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. MarketingVox covered the release of the comScore white paper with a news items titled, comScore: Unlimited Inventory, Lousy Metrics Cheapen Digital Ads. Use more exacting measures (like the ones comScore coincidentally offers with its Validated Campaign Essentials [vCE] offering).

7 Tips to Optimize Your Social Media Conversions

Sprout Social

This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device. We know how powerful social media can be for branding. Social media conversions are the ultimate sign of success for marketers.

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. The Mismeasurer:  If you’re only paying attention to clicks, you’re not measuring your display advertising campaign effectively. This is a guest post by Ben Plomion. .

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They can significantly boast the conversion rates of websites and e-marketing campaigns. This is a guest post by Manroop Takhar. Animation and apps go hand in hand.

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Image via ComScore. For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). We changed up the offer in the 31–360 day retargeting campaigns to re-engage those visitors and saw a cheaper cost per conversion compared to the 1–30 day group.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?”

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

If you run a campaign offering free supplies to the user who uploads the winning video documenting the creation of a work of art, it not only encourages and motivates your consumers, but also gets your company’s name out there. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. Videos are also very diverse in their application. From

UGC 47

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

In October, we launched a partnership with Snapchat, running two custom filters nation-wide for our cyber bullying prevention campaign called “I am a Witness.” For any social impact campaign today, building awareness on social media is critical. According to Comscore , over the last year in the U.S., Image via are 35 to 54.

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia. The following is a guest post. The wacky CEO?

Video 61

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram. It also can show you how well your social campaigns have paid off. As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. In fact, numerous brands on Instagram have more than one account. That’s a drastic jump from the 6.6

3 Banner Ad Best Practices Debunked

Convince & Convert

Rather, you should be more focused on the colors of your brand and logo and associate your ad’s colors with those, especially when you are running a retargeting campaign. According to a study done by comScore , clicks have almost zero correlation to conversions. Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today.

Women Dominate Social Networks | pamorama


pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. comScore identifies higher activity levels in social categories such as social networking, instant messenger, and e-mail. Europe 85.6%

5 Video Marketing Tips


So you’ve done your content, social media and email marketing campaign. Global media analytics and measurement company, ComScore , states that 45.4% of internet users viewed a minimum of one video on the internet in the course of a month in 2015. Honesty plays a pivotal role in the story of your video marketing campaign. Don’t you think you are missing one crucial channel?

Video 37

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.”          Image credit: Watchakarun/ 17% of mobile marketing campaigns involve video content. Source: comScore ). Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. It''s not always the big campaigns and gestures that win in social media. A roundup of relevant links affecting our industry. These are those links. The Harvard Business Review takes a look at the rise of the digital CMO.

You can't fight the power of video. It's bigger than all of us.


We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “ drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 It’s bigger than all of us. Think about this: How often do you watch video every day? Video is all around us. Themellow music.

20 Top Twitter Monitoring and Analytics Tools


By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. While participating in social media is good, it can be difficult  to track how you’re performing — Are you actually reaching your target market? How is your brand perceived? Wide reach.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

Comscore data, reported by BI Intelligence. Our content development for Vine and Instagram, particularly our Fix-in-Six and Hypermade campaigns, do a great job at providing relevant and relatable content to drive that consideration and engagement.”. Image via I am often asked which social networks are best for a particular company or organization.

Does your brand take bloggers seriously?

Sherrilynne Starkie

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Another problem is that  brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. The value of blogger relations is clear.

This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out. Facebook’s Q2 earnings show mobile growth, U.S. These are those links. according to a study by 360i. and 1 p.m.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. We’re all hungry for data.

Four Social Media Game-Changers to be on the Lookout For


According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video. Campaign ideas. This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death. But it seems we have a new contender. Mobilise  . The trend: Internet access via mobile has overtaken PCs. Top tool. Get Appy  .

Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

– Define, monitor, and analyze SEO key performance indicators (KPI’s) to continually improve campaigns. – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). – SEM campaign experience; understanding of customer lifetime value. An ecommerce company in the New York area (New York City) is seeking what they are calling an “SEO ninja&#. Here is the job description if you are interested. Responsibilities: – Driving Traffic via SEO activities.

Wendy's Taps Social Media for March Madness Promo


The Facebook and Twitter campaigns both feature gift card giveaways. pamorama marketing, life, social media Home About Bookshelf Links Contact Wendy’s Taps Social Media for March Madness Promo by Pam Dyer on March 17, 2010 Share Fast food chain Wendy’s has just launched social promotions for its boneless wings that leverage the popular NCAA Basketball Championships.

5 Essential Spreadsheets for Social Media Analytics

have just started a new research campaign on the great tools to build off of and this is like walking into a Las Vegas casino and putting in a dollar in the first slot machine you see and the bells and whistles go off… JACKPOT!! ComScore: Social Universe Still Quickly Expanding [STUDY]. 1. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! World Featured in US & World Videos Featured: Grammys YouTube Google+.

Ford Ditches Auto Shows for Facebook


The company will launch the car with a campaign that focuses on drivers’ real-world experiences, rather than with glamorous TV ads. With the 2011 Fiesta , Ford launched a very early and intense social media campaign, revealing essentially everything about the car over a year before the official sales launch. Still, the Explorer reveal on Facebook is chancy. said: [.]

100+ Social Media Monitoring Tools

Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. How is our new marketing campaign going? Is it good news or bad news? Virtually Efficient [.]

Social Media: A Cheat Sheet [Infographic]


This guide doesn’t address the mechanics of how involved you need to be with each site when you launch a new campaign, or how aggressive — in general, it’s important to tread lightly with your messaging because over-marketing in the social sphere can backfire quickly. Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest?

Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. It seems like ages since i wrote on my blog, and for that I apologize. So without further adieu, here’s some new stuff.

How to Make Online Videos Work for You

Proactive Report

According to Forrester video in an email increases click through rates by 200-300%.  64% of customers are more likely t buy a product after watching a video about it – comScore. By Cokey Falkow. With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. Do your research.

31 Social Media Stats and Anecdotes


His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. Instead, they’re investing in a $20 million social media campaign. pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.), assembled this terrific list of social media statistics and anecdotes. billion in 2014, a 34% compound annual growth rate (CAGR). Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years.

12 Social Media Marketing Myths


To be effective, a campaign must integrate social elements into all aspects of marketing, including advertising, digital, and PR. How many in-house teams have the expertise to conceive and implement a social media campaign AND drive traffic to it via blog advertising, SEO, Twitter, etc.? pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Millions of people create content for the social Web on a daily basis. Sure, sometimes this happens.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Boss asking about the ROI of your social media campaigns? What Results Can I Expect From My Social Media Campaign? From Search Engine Land: Good review of results you may want to measure for your social media campaigns. Social Media Measurement – SlideShare From Kelsey Ruger: Presentation on some of the things that you can track and measure in a social media campaign.

Mapping the Social Internet – what part of the world is the most.


Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.] Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed?

Social Media From A to Z: A Glossary


It helps organizations use the social Web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. But never fear! Here’s a quick guide to some of the terms you may encounter. An example of this is the Twitter API. Avatar : An Avatar is an image or username that represents a person online within forums and social networks.

Measuring Social Media ROI


But many companies don’t have the faintest idea about where to begin when it comes to measuring the ROI of their social media campaigns and strategies. Great Primers Social Media ROI , the latest video by Socialnomics, showcases companies that have thrown themselves into social media and gives examples of social media ROI on campaigns. An increase in Web site traffic was the No.

Social Media Ethics: Resources to Help You Stay Out of Trouble


Most companies don’t set out to launch a stealth marketing campaign. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Ethics: Resources to Help You Stay Out of Trouble by Pam Dyer on March 1, 2010 Share Here’s a BlogWell presentation by GasPedal CEO Andy Sernovitz that recaps the latest FTC regulations on disclosure and social media. Make sense?