As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. MarketingVox covered the release of the comScore white paper with a news items titled, comScore: Unlimited Inventory, Lousy Metrics Cheapen Digital Ads. Use more exacting measures (like the ones comScore coincidentally offers with its Validated Campaign Essentials [vCE] offering). MORE >>

I didn’t know that – and it makes Compete a much closer competitor to Comscore Media Metrix than I initially thought (because industry categorization and rankings are aspects that Comscore offers that often sets it apart). Would you guess that besides Google , Facebook , Yahoo and Bing (all search engines ) the next biggest referrer is Womansday.com with 369,000 visits, an increase of 94% from May 10, and my guess is this gain is due to a promotional campaign that was running at the time. This month (covering June 10) the Fashion Industry segment gained 2.5 MORE >>

His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. Instead, they’re investing in a $20 million social media campaign. pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.), assembled this terrific list of social media statistics and anecdotes. billion in 2014, a 34% compound annual growth rate (CAGR). Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years. MORE >>

According to a study by comScore, the most important part of a digital campaign is the creative: Ad quality – just another name for message. Tags: Social Media advertising communication comscore social media social media messaging A friend of mine owns an advertising agency – R osenberg Media –  that specializes in traditional media buying and planning. He is one of the best ever at doing this. Now, he is starting to branch out and add social media services for his clients (full disclosure: I am helping him do this). Learn them. Know them. Use them. MORE >>

Internet searchers who use social media are more engaged with brands overall and are more likely to be looking for places to buy and brands to consider, according to a first-of-its-kind study by GroupM Search and comScore, Inc. This included upper-funnel terms expressing awareness and consideration (industry relevant terms, general product attributes) to lower-funnel terms expressing action and loyalty (campaign brand terms, brand product terms). In organic search, consumers searching on brand product terms who have been exposed to a brand’s social marketing campaign are 2.4 MORE >>