Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. Engage With Your Community .

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

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Campaign Facebook Influencer Embedding 142

Pixlee

APRIL 28, 2021

In fact, 84% of consumers say they trust peer recommendations above all other sources of advertising. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. Let’s start!

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Campaign UGC Content Sports 97

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. Post by MINI.

Campaign 142

Campaign Features Video Case Study 142

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. Engage With Your Community .

Brands 195

Brands Hashtag UGC Aggregator 195

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Platform 123

Platform Instagram Video Meme 123

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy.

Advertising 111

Advertising Strategy Facebook How To 111

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Using tools that elevate posts your community is already sharing.

Report 110

Report Brands Library Sentiment 110

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Hootsuite

AUGUST 3, 2021

People watch more than a billion hours of video on YouTube every day. Over on TikTok, more than a billion individual videos are viewed daily. Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting its focus to video … probably because Instagram videos get twice the engagement of Instagram photos.

Video 144

Video Remix Creative Commons HootSuite 144

The Realtime Report

NOVEMBER 1, 2023

Changing Mindsets Around Resources Fans Can Allocate to Entertainers The creator economy is built around three key players, creators, fans, and advertisers or brand sponsors with the majority of creator funds coming in from fan subscriptions, brand deals, and revenue-sharing agreements with the platforms their content is hosted on.

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Proposal Metrics YouTube Advertising 170

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. A Facebook group essentially becomes free advertising. For videos, ensure they look professional.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. This type of video really takes no effort on your part. Using Each of These Videos to Grow Your Brand.

Video 98

Video Marketing UGC Hashtag 98

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Create a Genuine Brand Community. But, it’s not only the newest generation that cares about inclusive marketing.

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Campaign UGC Marketing Authentication 77

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles.

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Campaign Hashtag Film Advertising 152

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. You can produce videos that aren’t perfect and end up going viral. . Feature User-Generated Content (UGC). Try a Live Stream.

Campaign 52

Campaign UGC Hashtag Influencer 52

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Campaign 206

Campaign Social Media Reddit Disqus 206

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos.

Video 154

Video Facebook YouTube Publishing 154

Hootsuite

MAY 24, 2022

One ad was focused on community interactions , with the goal of driving more users to our profile. Our other ad objective was video views. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Budget: $150 USD.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Jon Loomer

JANUARY 16, 2023

I wanted to find a relevant way to use it for advertisers. Here’s the prompt that I created to promote my Power Hitters Club – Elite community: ChatGPT then developed a strategy based on those things. ChatGPT is almost apologetic that shorter headlines may not convey all of the details and benefits of my community.

Strategy 208

Strategy How To Facebook Training 208

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Finally, building relationships for the long-term makes for successful influencer marketing campaigns. Social media often serves as a public square.

Influencer 112

Influencer Campaign How To Marketing 112

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Keyhole.co

MARCH 4, 2024

Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. Another aspect worth mentioning is that Netflix prioritizes video content on the platform (46%) over text and photos.

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Analysis Social Media Strategy Meme 98

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Ad campaigns.

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Social Media Management Cost Social Media Price 124

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

Communities 70

Communities UGC Geotagging Real Estate 70

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Convince & Convert

MARCH 15, 2013

“I can’t be a nice guy in a video, then be a jerk at a marathon.” Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin.

Communities 138

Communities GPS How To Social Media Management 138

Sprout Social

JANUARY 2, 2019

As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. Your objectives can be fairly broad but should be the guiding principle behind the rest of your campaign plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Luckily, it’s easy to break free from campaigns as lackluster as a pair of golf socks and create eye-catching, engaging Father’s Day content. Here are some campaigns to show you how: Jokes From Dad. Dove Men+Care’s First Time Fatherhood.

Communities 60

Communities Tips Content Authentication 60

agora pulse

DECEMBER 1, 2020

Community management. By offering community management, you can help them accomplish both goals at once. Agencies that provide community management usually respond to social media engagement, answer questions, and run private groups. For example, a paid social campaign might start with a fixed base rate.

Social Media 136

Social Media How To Social Media Management Marketing 136

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

Advertising 39

Advertising How To Adsense Adwords 39

Oktopost

MARCH 15, 2021

Some paused their campaigns. It’s a lot easier to make inroads with fun, uplifting, community-building content. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. Social Advertising and Video. Year after year, social advertising keeps growing.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

MARCH 1, 2021

Are your videos just sitting on YouTube and not making money for you? Youtube offers a variety of built-in monetization methods to encourage high-quality content creators to create more great videos. Don’t have active Community Guidelines strikes. Content must meet YouTube’s advertiser-friendly content guidelines.

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YouTube How To Guidelines Adsense 208