Remove Advertising Remove Buy Remove Report Remove Widget
article thumbnail

The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. No time to read this article now? The Social Media Analytics Compass.

article thumbnail

What TV Is And What Will Never Be

Twist Image

There''s that scene in Minority Report. Where every screen knows Tom Cruise and is cramming his every walking movement with a call to action that makes us all perk up and realize that advertising at scale probably won''t be all that effective. We push TV advertising by including product placement, sponsorship and more.

iPad 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monetizing Facebook

Direct Marketing Observations

For those who have never heard of ChompOn, they are a site/service where you’re able to create Groupon like widgets to embed on your website. I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? So of the three scenarios.

Facebook 178
article thumbnail

5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

agora pulse

Facebook advertising can be complex and confusing. At the time, boosted posts were called “Promoted posts” and I, like many others, started my advertising journey by clicking the “Promote” button. That ad was the beginning of my Facebook advertising journey and boy have things got complicated since.

Tools 133
article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Are they fickle with the brand of toothpaste they buy? People are the fuel behind social media, which is really just tools and tactics. Do they share opinions?

Research 265
article thumbnail

Public Relations Isn’t the Cherry on Top

Social Media Strategery

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.

article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 191